Facebook Media

Next Steps to Addressing Link Preview Modification

By Alex Hardiman, Product Manager, News

We’re always working to limit the spread of false news on Facebook in order to support a more informed community. Last month we shared an update on why we’re removing the ability to modify shared link previews on Facebook. Starting today non-publisher Pages will no longer be able to overwrite link metadata (i.e. headline, description, image) in the Graph API or in Page composer. This will help eliminate a channel that has been abused to post false news. Impacted Pages can still program and preview how their link attachments will appear on Facebook using Open Graph tags and our Sharing Debugger.

Today we’re also releasing a solution to support publishers who rely on overwriting link preview metadata to customize how their content appears to audiences on Facebook. We’re introducing a tab in Page Publishing Tools for publishers to indicate link ownership and continue editing how their own links appear on Facebook. For more information please visit our Help Center.

We’re first rolling this feature out to publishers, including news, sports and entertainment Pages, because we’ve found that many of these Page types modify links to their own articles at scale. Pages that abuse the ability to modify their own links in any way (for example, misrepresenting link content, spamming people with posts that do not meet our Community Standards) will lose access to this tool to overwrite metadata for link previews.

This tool is another step we’re taking to limit the spread of false news on Facebook. We’re committed to supporting publisher workflows, while limiting malicious misrepresentations of underlying link content. As always, we recommend publishers follow our publisher principles as basic guideposts to reach their audience on Facebook.

Over the next few months we will learn how this content customization tool works for publishers and improves the quality of information on Facebook, and we’ll iterate based on feedback.