By Nick Grudin, VP of Media Partnerships
Every day, people come to Facebook to connect with stories from creators and publishers they love. Fostering an ecosystem where creators and publishers of all sizes can connect with their fans and earn money for their work is a critical part of creating these connections and experiences for our community.
We want to support a diverse range of creators and publishers, which is why we’ve introduced a range of monetization options, including Branded Content and Instant Articles. More recently, we’ve been testing Ad Breaks with a group of publishers, and we’re working on opening it up more broadly.
As we continue to expand our monetization offerings, it’s important that we provide clear guidelines around what can and cannot be monetized on our platform. Many of these experiences are made possible through ads from over 5M advertisers on Facebook, and they need to feel confident and in control over where their ads appear.
That’s why today, we are introducing monetization eligibility standards. These standards provide clearer guidance around the types of publishers and creators that are eligible to earn money on Facebook, along with guidelines on the kind of content that can be monetized. We have similar standards for publishers monetizing their own sites and apps through the Audience Network — learn more here.
Standards on who can access monetization features on Facebook
To use any of our monetization features, you must comply with Facebook’s policies and terms, including our Community Standards, Payment Terms, and Page Terms. Our goal is support creators and publishers who are enriching our community. Those creators and publishers who are violating our policies regarding intellectual property, authenticity, and user safety, or are engaging in fraudulent business practices, may be ineligible to monetize using our features.
Creators and publishers must have an authentic, established presence on Facebook — they are who they represent themselves to be, and have had a profile or Page on Facebook for at least one month. Additionally, some of our features like Ad Breaks require a sufficient follower base, something that could extend to other features over time.
Those who share content that repeatedly violates our Content Guidelines for Monetization, share clickbait or sensationalism, or post misinformation and false news may be ineligible or may lose their eligibility to monetize.
Guidelines on what content can be monetized on Facebook
These guidelines provide more detail on the types of content that advertisers may find sensitive, and should help you make more informed decisions about what content to monetize. These apply to videos on Facebook today, and will extend to Instant Articles over time.
While the guidelines do not cover every scenario, they are a good indicator of what types of content are likely to generate more revenue. Keep in mind that even if your content is eligible for ads, some brands and advertisers may choose to use brand safety controls to tailor where their ads run.
If your content does not comply with these standards, we will notify you that we have removed the ads. If you believe your content should be eligible, you can reach out through the appeals channel.
These guidelines focus specifically on what content is eligible for ads. Your content may be impacted by these guidelines, but will remain on the platform provided it meets our Community Standards.
We hope these standards and guidelines help you understand how to successfully earn money from your content on Facebook. This is part of our ongoing process to provide our partners with more clarity and transparency, and we remain committed to improving our products and experiences for people, publishers, creators and advertisers.