Facebook Media

The 2017 Emmys on Facebook & Instagram

By: Kelly Perron, Claudine Cazian Britz and Lauren Schutte, Entertainment Partnerships

On Sunday Night, Stephen Colbert hosted the 2017 Emmy Awards, and Facebook and Instagram were abuzz with activity from the Academy of Television Arts and Sciences, CBS, talent, and all the fans!

We measured social conversations during the show, and identified the top five social moments on Facebook:

  1. Stephen Colbert‘s Opening Monologue
  2. The Handmaid’s Tale wins Outstanding Drama Series
  3. Big Little Lies wins Best Limited Series
  4. Nicole Kidman wins Outstanding Lead Actress in a Limited Series for her role in “Big Little Lies”
  5. Sterling K. Brown wins Outstanding Lead Actor in a Drama Series for his role in “This is Us”

Additionally, Big Little Lies was the most-buzzed about show on Instagram and Nicole Kidman took the top spot as the must buzzed-about actor on the platform. Reese Witherspoon’s Instagram Story was the most-viewed of the night.

From the minute the stars hit the carpet, fans got to immerse themselves in the Emmys on Facebook. An exclusive red carpet Live show streamed to CBS’s page before the big event, while during the show Facebook was the exclusive social streaming platform for Emmys Backstage Live!, which brought fans behind-the-scenes with hosted interviews with winners, thank you cam footage, and glimpses of everything from the trophy table to the portrait studio.



Backstage, photographer Mark Leibowitz captured video portraits with winners , presenters, and other acclaimed attendees in the Instagram Stories Studio.


The Television Academy gave fans yet another exclusive peek at the Emmys action using Instagram Live, which brought fans into the first moments with the winners as they exited the stage after accepting their awards.

Finally, the stars gave fans intimate looks at the Emmys experience on both Facebook and Instagram! Yara Shahidi took over the @Instagram Story and Feed to bring fans along with her Emmy night adventures.


Before the Awards, Stephen Colbert went Live with the Television Academy to roll out the Emmys red carpet:


Felicity Huffman went Live while getting her hair done, as well as in the car on the way to the carpet with husband WIlliam Macy:


Nicole Kidman posted a photo of her and Keith Urban off to the Emmys…and then one with the trophy after her win:


Oprah shared her get-ready process with an behind-the-scenes look at her contouring process


Jessica Biel had fun with photo bombs:


And Tracee Ellis Ross composed an original Emmys song: