Facebook Media

Spotlight on Local News: Storytelling Through Local Video

By Josh Mabry, News Partnerships

Local news publishers across the country use Facebook to deepen their relationships with readers by sharing the stories that matter most to their community. We’ve seen that, on average, on-demand videos on Facebook uploaded by news publishers get 30% more shares when they’re longer than 90 seconds. As a result, we wanted to see what kinds of videos were performing well across local news newspapers, magazines and television stations. So, we turned to CrowdTangle to find some videos from these publishers over 90 seconds long that had seen strong engagement in the past two weeks.

1. The Columbus Dispatch in Ohio produced a multi-part series that details the daily lives of local firefighters. In the first video below, the paper attached a GoPro to one firefighter to give people a closer look at how the team responds to an emergency call. In the second, the paper broke down the nearly 70 pounds of gear firefighters wear on the job.

2. As Puerto Rico struggles to recover from Hurricane Maria, a group of volunteers from Connecticut and Puerto Rico brought their own water purification systems to remote towns. Connecticut’s WNPR created a video about this collective effort.

3. Some of the largest lava flows in the world can be found in the deserts of eastern Washington. Seattle’s KCTS 9 shared this 5-minute video looking at this remote but fascinating part of the state.

4. WXYZ Detroit shared the video created by the city and its business leaders to convince Amazon to build its new headquarters in Michigan.

5. The Register-Herald in West Virginia produced a video showcasing Bridge Day — an annual event where people BASE jump off the New River Gorge Bridge.

6. 40 Years ago, Lynard Skynard’s plane crashed in Mississippi, killing multiple people. News Channel 5 Nashville talked with the band’s drummer, one of the only survivors, about the crash.

7. UNC-TV, a public television station in North Carolina, shares the story of Walter Brown, a retiree who goes on backroad journeys to take pictures of old abandoned buildings that speak to a disappearing past in Eastern North Carolina.

8. The Denver Post uses 360 video to take a ride on the Forest Flyer, a 3,400-foot alpine coaster in Vail that reaches speeds of 25 miles per hour.

9. mlive.com, a digital media company out of Michigan, shot a video from the upper deck as the University of Michigan and Michigan State marching bands came together in the shape of their home state.

10. This is Alabama, took viewers inside the Unclaimed Baggage Center — a store that buys and sells all the items left behind from unclaimed baggage at airports.