Facebook Media

Launching New Trust Indicators From the Trust Project for News on Facebook

By: Andrew Anker, Product Manager

In early October, we began to test a new feature to give people additional context on the articles they see in News Feed. For links to articles shared in News Feed, people can easily tap an icon to access more information, including a description of the publisher, trending articles or related articles about the topic, and information about how the article is being shared by people on Facebook.

Starting today, we will begin to test displaying new publisher Trust Indicators through this module, established by the Trust Project, an international consortium of news and digital companies collaborating to build a more trustworthy and trusted press, as part of our ongoing efforts to enhance people’s understanding of the sources and trustworthiness of news on our platform. This work was informed by direct partner feedback, as part of the Facebook Journalism Project.

Learn more about the Trust Project and the Trust Indicators

We are initially testing these Trust Indicators with a small group of publishers, with plans to expand more broadly over the coming months.

Publishers may now be able to upload links to additional information through their Brand Asset Library under their Page Publishing Tools — including information on their ethics policy, corrections policy, fact-checking policy, ownership structure, and masthead.

These indicators will then be eligible to display for people as additional context on the articles they see in News Feed. We decided to start with these initial Trust Indicators based on direct feedback from publishers and will look to expand this set over time.

We believe that helping people access this important contextual information can help them evaluate if articles are from a publisher they trust, and if the story itself is credible. This step is part of our larger efforts to combat false news and misinformation on Facebook — providing people with more context to help them make more informed decisions, advance news literacy and education, and working to reinforce indicators of publisher integrity on our platform.

We’ll continue to work closely with publishers to scale these efforts and to improve the experiences people have on Facebook.