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The Live Blog: July 19, 2016

Since rolling out Facebook Live to people and publishers around the world, we’ve seen incredible adoption and engagement with the new format.

We’ve been inspired by the creativity we’ve seen so far, and with this bi-weekly series, we’ll highlight some interesting Facebook Lives from the past two weeks.

Here are 10 standout live videos: (more…)

Video
Instant Articles in Messenger Hero Image

Introducing Instant Articles in Messenger

By Josh Roberts, Product Manager

Since launching Instant Articles to publishers around the world, we’ve seen clear evidence they provide a better reading experience for people on Facebook. People are responding to the faster, more immersive experience, so we’re excited to bring Instant Articles to even more mobile surfaces across Facebook.

Today we’re announcing Instant Articles in Messenger, beginning first with support for Android, followed by iPhone in the coming weeks. When you tap on an Instant Article link in Facebook, it loads up to ten times faster than a standard mobile web article, so it was important to make sure everyone on Messenger could have the same great reading experience. As we roll this out over the next several weeks, people using Messenger will see a lightning bolt on the top right corner of some links shared in Messenger, which indicates the link is an Instant Article. (more…)

News
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Copa America Centenario on Facebook

By Robert Rodriguez and Felipe Kozlowski, Sports Partnerships

From June 3rd to June 26th, 16 national teams from the Americas competed in the Copa America Centenario, the oldest continental football competition in the world. Hosted in the United States, the tournament’s first time outside of South America in 100 years, some of the biggest players on the planet went head to head. In a dramatic end to the tournament, Chile again defeated Argentina on penalties to win their second Copa title in two years.

With so much action on the field throughout the tournament, millions of people used Facebook to connect with their favorite players and teams, discuss the matches, and celebrate and commiserate with fellow fans. During the tournament, Copa America and the participating teams created over 500 Facebook Live videos that received over 24.4 million views.

(more…)

Sports

Facebook Live Videos from MSQRD

Since launching Facebook Live last summer, we’ve been surprised and delighted by the ways in which people, public figures, and publishers have been using live video to connect with friends and fans around the world.

To give our community a new and fun way to share live video, last week we enabled the ability to go live on Facebook from MSQRD, an app that lets you try out different masks and effects. Through MSQRD, you can get creative while talking live with your friends and fans on Facebook – turn into a zombie, give yourself cat ears, or even go deep-sea diving. There are dozens of masks to choose from, and new masks are being frequently added. Plus, as Candace Payne recently showed us, using Facebook Live with your favorite mask can be a lot of fun.
(more…)

Video
video blog-722x371

The Live Blog: July 6, 2016

Since rolling out Facebook Live to people and publishers around the world, we’ve seen incredible adoption and engagement with the new format.

We’ve been inspired by the creativity we’ve seen so far, and with this bi-weekly series, we’ll highlight some interesting Facebook Lives from the past two weeks.

Here are 10 standout live videos: (more…)

Video
Le Tour blog

Le Tour de France on Facebook and Instagram

By Ronan Joyce, EMEA Sports Partnerships

This year’s Tour de France promises to be one of the most exciting yet. 22 teams and 98 riders will be on the start line in Mont Saint Michel, ahead of a 3,535km journey that will see the peloton take in Andorra, Spain, and Switzerland en route to Paris. You’ll be able to follow all the action on Facebook and Instagram.
(more…)

Sports
NBABlog

2016 NBA Playoffs on Facebook

By Amy Hudson and Devi Mahadevia, Sports Partnerships

The 2016 NBA Playoffs was one for the records books.  There were historic comebacks, 3-point records shattered, broadcast rating records eclipsed, and unprecedented chatter on Facebook. The NBA, Playoff teams and media partners combined garnered approximately 1.4 billion video views, 132 million of those views coming from Facebook Live videos. One can’t talk about the Playoffs without discussing one of the most historic NBA Finals. Throughout the NBA Finals, there were 43 million people who took part in the conversation, amassing a new high of 269 million posts, reactions, shares, and comments.
(more…)

Sports
video blog-722x371

The Live Blog: June 20, 2016

Since rolling out Facebook Live to people and publishers around the world, we’ve seen incredible adoption and engagement with the new format.

We’ve been inspired by the creativity we’ve seen so far, and with this bi-weekly series, we’ll highlight some interesting Facebook Lives from the past two weeks.

Here are 10 standout live videos: (more…)

Video
branded-content

Branded Content in Instant Articles

By Josh Roberts, Product Manager and Andy Mitchell, News Partnerships

In April we announced a policy update enabling verified Pages to share branded content on Facebook, including in Instant Articles. Branded content is a growing part of publisher businesses, and allowing branded content on Facebook supports publishers as they share more content — of all kinds — with people on Facebook.

Initially, support for branded content in Instant Articles included article styling options and customizable bylines and kickers. Today, we’re announcing support for marketer logos at the top of the article and updated features in the style editor. People have told us that branded content that is overly promotional is less engaging, so we’ve designed these tools to give publishers elegant customization and branding options for marketers within their Instant Articles. (more…)

monetization

UEFA Euro 2016 on Facebook and Instagram

By Ronan Joyce, Sports Partnerships, and Subikksha Balaje, Data Analyst

During the 2016 UEFA European Championship taking place in France from June 10 – July 10, you can follow all the action on Facebook and Instagram.

In what will be the biggest UEFA European Championship to date with 24 teams, fans from around the world have already been buzzing on Facebook about their favorite teams and players.  Across the globe, 84 million people have already had 221 million interactions related to the Euros (May 1 – June 7, 2016).

The most talked about teams, globally, are: (more…)

Sports
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