BY: Matt Labunka, Product Manager, Facebook Live
Date: May 8, 9:30AM ET
Today we are rolling out several new features that are focused on making it easier for publishers to go live on Facebook. These features are aimed at simplifying the broadcasting experience, helping you grow an audience, and giving viewers more flexibility in experiencing your Live videos.
As Facebook Live continues to grow, we’ve seen people and publishers around the world find new and innovative ways to tell incredible stories, interact with their communities, and bring the world closer together. With daily average broadcasts from verified publisher Pages increasing 1.5X over the past year, our team has been focused on building new tools to help broadcasters create Live video experiences for all kinds of audiences.
Simplifying the Broadcast Experience with Persistent Stream Keys
Publishers and creators who frequently use the Live API have requested a more simplified stream setup process, and we’ve rolled out the ability to use a persistent stream key with an encoder when going live on Facebook.
This means if you’re a publisher or creator that goes live regularly, you now only need to send one stream key to production teams, and because a Page’s stream key is permanent, it can be sent in advance of a shoot — making it easier to collaborate across teams and locations for live productions. Broadcasters can also save time by using the same stream key every time they start a new Live video.
For example, gaming creator Darkness429 goes live every weekday at 3PM, and using a persistent stream key has made this easier:
“Streamers want to get their content out to their fans as quickly as possible without having to worry about going down a checklist of things to do, and with Facebook allowing streamers to have a persistent stream key, it gives the streamer the ability to quickly and effortlessly start streaming while also giving them less to worry about before starting their stream.” – Darkness429
Growing your Audience through Live Crossposting
We’ve heard from many of our partners that crossposting helps amplify the reach of pre-recorded videos to audiences across all of their Pages, and now this is possible for live video too. With Live Crossposting, all Pages globally can seamlessly publish a single broadcast across multiple Pages as an original post. We’ve added this functionality to both our Publisher Tools on Pages and the Live API.
In testing this feature with their audiences, World Surf League and Brazilian media network, Multishow, have grown reach and engagement on their broadcasts:
“The Live Crossposting process is really simple and is the perfect solution for us to not only aggregate our views and engagement on live videos, but to also promote our show in Facebook Watch, Surfing Sundays. We crossposted this recent Live video to our main page, a sponsor’s page, and one of our athlete’s pages, and the results were great, with more than 1.5M views, 4,500 Shares and over 538K minutes watched. We love that we can crosspost these videos and tag our other pages in the post. Looking forward to using this feature throughout the season.” – Felipe Marcondes, Social Media Manager, World Surf League
“We broadcast some of the biggest music festivals in the world, and use Facebook Live often to bring audiences into the moment and closer to their favorite comedians, artists and musicians. With Live Crossposting, we’re now able to reach broader audiences who want to engage with the stories and people we’re covering. Recently, we crossposted a Facebook Live interview with singer Pablo Vittar across our Pages and his page as well. We saw 40% more retention on this broadcast than other live videos in the past 90 days, and interactions on the video were 2x more than what we typically see on Live videos.” Jorge Carrasco, Digital Manager, Multishow
To get started with Live Crossposting visit our help article or see the Crossposting section in Publisher Tools.
Giving Viewers New Ways to Experience Live Video with Live Rewind
Finally, we’re starting to test the ability for viewers to rewind Live videos from Pages while they’re live. We’ve heard from viewers that they want be able to rewatch incredible moments or catchup on ones they missed — like a big play in a sports game or a crucial moment during a show — without losing out on the Live experience.
In testing this feature, CrossFit Games said, “Live Rewind is massive for our viewers. They have different points of discovery, want to go back, or miss a key play… It’s huge.” Following testing, we are excited to bring Live Rewind to fans around the world!
We’re excited to introduce these new features, and we look forward to continue growing our platform and building new ways for publishers and viewers to connect.