By Varun Gupta, News Partnerships
Since launching in April 2016, Instant Articles has helped publishers across India reach new audiences. Because Instant Articles loads natively within Facebook, it’s not reliant on strong mobile connections. Indian publishers have taken advantage of this technology to attract new readers, giving them a vastly improved experience on Facebook.
As a result, more audiences have greater access to some of the country’s biggest publishers, including Indiatimes, Dainik Jagran, Hindustan Times, Sandesh, NDTV, and more. Whether it’s through sharing faster loading articles, delivering higher-quality ads, using new design tools or including high-res media, Instant Articles has improved the way that Indian publishers are engaging with their readers.
We spoke with 11 publishers, ranging from the country’s biggest papers and television stations to recently launched digital-only publications, about the results they’re seeing on the platform.