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How Instant Articles Benefits Local News

By Beth Loyd and Jason White, News Partnerships

Across the country, local news publishers and broadcasters are finding that the quick load times and immersive storytelling features of Instant Articles help readers engage with their content more than ever before. Whether it’s two-year old digital upstart Billy Penn, TEGNA Media, which owns and services 46 television stations nationwide, or Gray Television, a company that started as an Albany newspaper in 1897, local publishers believe regional content is uniquely suited for Facebook. And after several months of publishing near all their articles in this new, immersive format, they believe Instant Articles is an incredible way to deliver that content to readers.

Discover how several local news publishers are using Instant Articles to change the way they publish and monetize stories.

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News
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The Live Blog: November 30, 2016

Since rolling out Facebook Live to people and publishers around the world, we’ve seen incredible adoption and engagement with the new format.

We’ve been inspired by the creativity we’ve seen so far, and with this weekly series, we’ll highlight some interesting Facebook Live videos from the past week.

Here are 10 standout live videos: (more…)

Entertainment
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The Live Blog: November 22, 2016

Since rolling out Facebook Live to people and publishers around the world, we’ve seen incredible adoption and engagement with the new format.

We’ve been inspired by the creativity we’ve seen so far, and with this weekly series, we’ll highlight some interesting Facebook Live videos from the past week.

Here are 10 standout live videos: (more…)

Entertainment
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The Live Blog: November 16, 2016

Since rolling out Facebook Live to people and publishers around the world, we’ve seen incredible adoption and engagement with the new format.

We’ve been inspired by the creativity we’ve seen so far, and with this weekly series, we’ll highlight some interesting Facebook Live videos from the past week.

Here are 10 standout live videos: (more…)

Entertainment
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2016 World Series on Facebook

The 2016 World Series was one for the record books, as the Chicago Cubs outlasted the Cleveland Indians in dramatic fashion to capture their first title in 108 years. Highlighted by a tense, extra-inning Game 7 thriller, this Fall Classic lived up to its name — and the conversation on Facebook reflected that. 33 million people had more than 150 million Facebook interactions related to the 2016 World Series (October 25 – November 2).

Major League Baseball, as well as the Cubs, Indians, select players and sports media, used Facebook during the series to connect and engage with this audience.
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Sports
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The Live Blog: November 10, 2016

Since rolling out Facebook Live to people and publishers around the world, we’ve seen incredible adoption and engagement with the new format.

We’ve been inspired by the creativity we’ve seen so far, and with this weekly series, we’ll highlight some interesting Facebook Live videos from the past week.

Here are 10 standout live videos: (more…)

Video
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Trends: Facebook Live & Sports Publishers

Facebook brings together the world’s largest community of sports fans, which includes 650 million people who are connected to at least one sports Page. Facebook Live is a powerful way sports publishers can connect with this global audience, as it gives fans unprecedented access to the action, taking them on the field and in the locker room, and inviting them to interact directly with their favorite players, coaches and media personalities.

Leagues, teams, athletes and sports media are experimenting with a wide variety of Facebook Live formats. (more…)

Sports
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The Live Blog: November 1, 2016

Since rolling out Facebook Live to people and publishers around the world, we’ve seen incredible adoption and engagement with the new format.

We’ve been inspired by the creativity we’ve seen so far, and with this weekly series, we’ll highlight some interesting Facebook Live videos from the past week.

Here are 10 standout live videos: (more…)

Video

Introducing Resources for Business Influencers on Facebook

By Craig Mullaney, Strategic Partner Manager

We’re excited today to share Facebook resources for business influencers, including our downloadable Business Influencer Guide, to help business leaders get started, build a strategy, and connect with their audiences on Facebook. 

Hundreds of global business leaders across industries, regions, and enterprise sizes use Facebook to connect authentically with their customers, employees, communities, and other stakeholders. Using Facebook, these leaders can communicate directly, control their messages, use precision targeting, and access a flexible set of publishing tools including text, photos, videos, live video and more.

We’re committed to providing high quality and timely education and best practices to business influencers and business communications professionals. We will regularly update this resource hub to reflect new products, features, updates, case studies, and learnings.

Politics & Influencers

Branded Content Now Available for Verified Profiles

In April we announced changes to our Branded Content Policy, enabling Verified Pages to extend their sponsorships onto Facebook. On Facebook, we define branded content as any post — including text, photos, videos, Instant Articles, links, 360 videos, and Live videos — that features a third party product, brand, or sponsor. It is typically posted by media companies, celebrities, or other influencers. Over the past few months, we have seen all kinds of publishers and influencers sharing different types of branded content on Facebook with their fans.

Today we’re excited to announce that Verified Profiles can now share branded content on Facebook. We know that public figures with Verified Profiles — including athletes, musicians, bloggers, comedians, and more — want ways to monetize their content on Facebook. We hope that with today’s update, public figures on Verified Profiles gain an incentive to share more quality content — of all kinds — with their fans. (more…)

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