F8 Media Roundup

By Nick Grudin, VP Media Partnerships

This week at F8, our global developer conference, we announced several updates for developers that may also be of interest to you.

Camera Effects Platform and Effects for Facebook Live
The Camera Effects Platform includes a suite of open creative tools to give our community of artists and developers the power to create a full spectrum of camera effects, from simple photo frames to interactive effects and masks using the latest in augmented reality (AR). Artists and developers who want to create effects can use the platform to experiment and distribute their effects to their friends and community through the Facebook Camera.

Our partners can also develop effects that work in Facebook Live, empowering them to create even more customized, interactive broadcasts. With AR Studio, developers will be able to design effects that respond to what’s happening in a Live broadcast in real time, such as concurrent viewer count and comments. For media organizations and publishers, these kinds of effects can provide more opportunity for direct, immediate engagement with viewers. For the audience, effects in Live can take participation to a new level, as individual comments and reactions influence what happens during the broadcast.

Two effects are available now in Facebook Live for profiles: This or That and GIPHY Live. Both of these effects are powered by AR Studio and are designed to respond directly to what’s happening live. Learn more here and sign up for the beta program here.

Messenger Platform 2.0: Build richer bot experiences and get discovered
We introduced Messenger Platform 2.0, a new suite of tools that give you the ability to build richer experiences, get discovered, and extend the conversational, visual and social capabilities of your bots. This includes Discover, a new surface to help people intuitively browse and find the best bots, places and businesses in Messenger. We also introduced Chat Extensions, offering the ability for you to invite bots into your conversation with friends. So far, theScore, Wall Street Journal, Food Network, NBA and ABC News Australia has a live Chat Extension experience and we expect more media partners very soon! Read more here.

If you’d like to learn more, you can find content from the event — like the keynotes, panels and presentations here.

General

The Live Blog: April 18, 2017

Since rolling out Facebook Live, we’ve seen people and publishers around the world seize the opportunity to share their experiences as they happen, especially during key cultural moments. We’ve been inspired by the creativity we’ve seen, and with this weekly series, we’ll highlight some interesting Facebook Lives from the past week.

Here are 10 standout live videos:

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Live

Spotlight on Local News: March Madness

By Josh Mabry, News Partnerships

Local news publishers across the country use Facebook to deepen their relationships with readers by sharing the stories that matter most to their community. This month, we highlight how local outlets covered the men’s and women’s NCAA Final Four tournament.

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News

The Live Blog: April 11, 2017

Since rolling out Facebook Live, we’ve seen people and publishers around the world seize the opportunity to share their experiences as they happen, especially during key cultural moments. We’ve been inspired by the creativity we’ve seen, and with this weekly series, we’ll highlight some interesting Facebook Lives from the past week.

Here are 10 standout live videos:

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Entertainment

Improvements to Video Metrics in Page Insights

By Anaid Gomez-Ortigoza, Product Manager and Mathumathi Velusamy, Software Engineer

Today we will begin rolling out a number of improvements to video metrics in Page Insights, based on feedback from our publisher partners. Here’s what’s happening:

  • Adding aggregate minutes viewed
  • Simplifying aggregate video views
  • Making it easier to analyze metrics across a date range
  • Enabling comparisons between current video metrics and historical benchmarks
  • Making it possible to sort top videos by minutes viewed or views

We hope these updates will improve the experience for publishers viewing their video metrics in Page Insights. More details on today’s changes are included below.

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General

Introducing the Facebook for Journalists Certificate

By Jennifer Jenkins and Áine Kerr, Journalism Partnerships

As part of the Facebook Journalism Project, we are committed to improving our training and tools for journalists. Today, we are launching the Facebook for Journalists Certificate, a three-course curriculum designed by the Poynter Institute and Facebook. With these free online courses, Facebook and Poynter seek to make it easier for journalists to utilize Facebook and Instagram in their daily work — from newsgathering to storytelling to engaging with their followers.

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News

Launching Call-to-Action Units for Instant Articles

By Josh Roberts, Product Manager

As part of the Facebook Journalism Project, we’ve been in ongoing conversations with a number of publishers about opportunities to extend the business value of Instant Articles. Across the board, publishers want to have more direct lines of communication with their readers and drive the conversions that matter to their business.

Given that feedback, we’ve worked closely with partners to create and test Page Like and Email Sign-Up call-to-action units, prompts for readers to like a publisher’s page or sign up for an email newsletter from within an Instant Article. Since the beginning of the year, we have on-boarded over 100 publishers globally into the call-to-action beta program.

We’re excited to announce that next week we’ll be rolling out these call-to-action units to all publishers on Instant Articles. Publishers will be able to set these up through a simple, self-serve creation flow, and access insights on the performance of their call-to-action units.

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News

Working to Stop Misinformation and False News

By Adam Mosseri, VP, News Feed

We know people want to see accurate information on Facebook – and so do we.

False news is harmful to our community, it makes the world less informed, and it erodes trust. It’s not a new phenomenon, and all of us — tech companies, media companies, newsrooms, teachers — have a responsibility to do our part in addressing it. At Facebook, we’re working to fight the spread of false news in three key areas:

  • disrupting economic incentives because most false news is financially motivated;
  • building new products to curb the spread of false news; and
  • helping people make more informed decisions when they encounter false news.

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News

A New Educational Tool Against Misinformation

By Adam Mosseri, VP, News Feed

We know people want to see accurate information on Facebook – and so do we. False news and hoaxes are harmful to our community and make the world less informed. All of us have a responsibility to curb the spread of false news.

At Facebook we have been focusing on three key areas:

  • disrupting economic incentives, because most false news is financially motivated;
  • building new products to curb the spread of false news and improve information diversity; and
  • helping people make more informed decisions when they encounter false news.

As part of our ongoing efforts, we’ve worked in consultation with First Draft, a non-profit dedicated to improving skills and standards in the reporting and sharing of information online, to roll out an educational tool to help people spot false news. We’re featuring this tool at the top of News Feed for a few days to people on Facebook in 14 countries.

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News

The Live Blog: April 4, 2017

Since rolling out Facebook Live, we’ve seen people and publishers around the world seize the opportunity to share their experiences as they happen, especially during key cultural moments. We’ve been inspired by the creativity we’ve seen, and with this weekly series, we’ll highlight some interesting Facebook Lives from the past week.

Here are 10 standout live videos:

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Entertainment