How USA TODAY NETWORK’s Arizona Republic Found a Mega Story Using CrowdTangle — “Like Viral, Viral”

By Chris Miles, Strategic Partner Manager, CrowdTangle 

On a recent afternoon, the CrowdTangle team received this message from Louie Villalobos, who runs the social media team for the Arizona Republic:

“My social reporter at AZCentral.com in Phoenix reported this story after I spotted it through CrowdTangle. We were the first to report on [it] and the story went viral across the globe … All from a scanning session on CrowdTangle.” 

Talk about a #win. As of early August the story, about an Army veteran’s dying wish, has surpassed 220,000 page views, according to Louie.

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Introducing Watch and Shows on Facebook

By Nick Grudin, VP Media Partnerships

Today we announced Watch, a new platform for shows on Facebook. More information can be found here.

Watch is comprised of shows, a new type of video on Facebook. Shows are made up of episodes – live or recorded – that follow a consistent theme or storyline. Shows are a great format if you want to share a video series, like a weekly cooking show, a daily vlog, or a set of videos with recurring characters or themes.

Our goal is for Watch to be a platform for all creators and publishers to find an audience, build a community of passionate fans, and earn money for their work.

Initially, Watch will be available to a limited group of people in the U.S. on mobile, desktop, and our TV apps, before we make it available to more people in the U.S. in the coming weeks. Because we’re early with Watch, we’re starting by testing with a limited group of publishers and creators who are making shows. We are also funding some shows to help seed the ecosystem, gather feedback, and inspire others.

SHOW PAGES

We’re also introducing Show Pages to make it seamless to create a Facebook show and publish new episodes. Show Pages are organized in a way that makes it easy for people to understand what a show is all about, watch episodes and other related videos, and connect with communities that have formed around a show.

We think creating a show has a number of benefits, like the ability to reach a predictable and loyal audience. People will be able to follow the shows they like, and when there’s a new episode of a show, Facebook will inform the show’s followers and the episode will automatically appear in their Watchlist in Watch.

Over time, creators will be able to monetize their shows through Ad Breaks. We’ve been testing Ad Breaks over the past few months, and we will be slowly opening up availability to more creators to ensure we’re providing a good experience for the community. Creators can also create sponsored shows using our branded content tag.

If you would like to register your interest in creating a show, please visit this link. We’re excited to see how creators and publishers use shows to connect with their fans and community.

Video

The Live Blog: August 7, 2017

Since rolling out Facebook Live, we’ve seen people and publishers around the world seize the opportunity to share their experiences as they happen, especially during key cultural moments. We’ve been inspired by the creativity we’ve seen, and with this weekly series, we’ll highlight some interesting Facebook Lives from the past week.

Here are 10 standout live videos:
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Live

Ideas from the Facebook Journalism Project Hackathons

By Piyush Mangalick, Partner Engineering 

What can you accomplish when you free yourself from day-to-day work? One of our long-standing traditions at Facebook is hackathons, where our engineers do just that — they take a break from existing projects to collaboratively explore new problems and solutions.

Over the last few months, our engineering team hosted hackathons with the news industry, in New York City, London, Hamburg and Paris, as part of the Facebook Journalism Project.

Across the four cities, over 350 attendees from product, strategy and engineering teams at news organizations came together to hack and build product solutions with developers from the local tech community and a group of Facebook engineers. The hackathons are just one of the ways we collaborate with news organizations to develop products, learn how we can be better partners, and give people the knowledge they need to be more informed readers.

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Best Practices to Improve Mobile Site Performance

By Jiayi Wen, Engineer, and Shengbo Guo, Engineer

People are spending more and more time on mobile, but when websites are not optimized for mobile and people have to wait too long for a webpage to load, they’re more likely to abandon the page all together.

Today we announced an upcoming update to News Feed to show people more stories that will load quickly on mobile and fewer stories that might take longer to load. We anticipate that most Pages won’t see any significant changes to their distribution in News Feed, but Pages whose webpages are particularly slow could see slight drops in referral traffic.

To help provide a better experience for everyone on Facebook, we’re sharing tips to help site owners make their site faster and more mobile-friendly.

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The Live Blog: August 2, 2017

Since rolling out Facebook Live, we’ve seen people and publishers around the world seize the opportunity to share their experiences as they happen, especially during key cultural moments. We’ve been inspired by the creativity we’ve seen, and with this weekly series, we’ll highlight some interesting Facebook Lives from the past week.

Here are 10 standout live videos:
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Live

Updates on Video Re-Shares

One of the best ways for creators to reach new audiences and broaden distribution of their videos on Facebook is when people re-share their videos. To make sure we’re meeting the needs of both creators and those who re-share content, we’re redesigning insights for re-shares.

We gathered feedback from creators and re-sharers and tested new metrics. We heard that creators want more information about which Pages are re-sharing their videos. In addition, creators put a lot of work and investment into the videos they create and share on Facebook, and they would prefer if re-sharers didn’t have access to certain metrics about their videos.
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Video

The Live Blog: July 27, 2017

Since rolling out Facebook Live, we’ve seen people and publishers around the world seize the opportunity to share their experiences as they happen, especially during key cultural moments. We’ve been inspired by the creativity we’ve seen, and with this weekly series, we’ll highlight some interesting Facebook Lives from the past week.

Here are 10 standout live videos:
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Live

Spotlight on Local News: How Raycom is Using CrowdTangle to Ignite the Company’s Social Strategy

By Amber Burgess, News Partnerships at CrowdTangle

Raycom Media, the privately owned broadcasting company with local TV stations in 44 markets, is using CrowdTangle to expand the social media acumen of their entire organization.

By using the tool to monitor station social media performance and drive internal conversations and spread best practices, CrowdTangle is defining how Raycom’s corporate leaders direct station management on social media strategy.

“The fundamental way we talk about social media now is through CrowdTangle,” Brad Conaway, Raycom’s corporate digital content manager, says. “It’s changed how we approach the whole subject. It’s been a seismic shift as far as that’s concerned.”

Among the users of CrowdTangle at Raycom: anchors, reporters, producers, assignment managers, news directors, general managers and every member of the digital team.

“Being able to find your way around CrowdTangle is now a requirement of our digital producers and managers,” Brad says.
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