The Live Blog: March 21, 2017

Since rolling out Facebook Live, we’ve seen people and publishers around the world seize the opportunity to share their experiences as they happen, especially during key cultural moments. We’ve been inspired by the creativity we’ve seen, and with this weekly series, we’ll highlight some interesting Facebook Lives from the past week.

Here are 10 standout live videos:

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Entertainment

The Live Blog: March 14, 2017

Since rolling out Facebook Live, we’ve seen people and publishers around the world seize the opportunity to share their experiences as they happen, especially during key cultural moments. We’ve been inspired by the creativity we’ve seen, and with this weekly series, we’ll highlight some interesting Facebook Lives from the past week.

Here are 10 standout live videos:

(more…)

Entertainment

Live, Masks, and Stories at Brazil’s 2017 Carnival

By Pedro Vilhena, Music Partnerships, Brazil and Claudia Gurfinkel, News Partnership, Brazil

Last month, Carnival brought millions of people from around the world on Facebook and Instagram together to enjoy one of the biggest celebrations on the planet. In Brazil, masks, costumes, parades, balls, and street parties from all over the country were seen and shared through Facebook Live, 360, Instagram Stories, and many other creative ways.

As a result, there were more than 900 million interactions on Facebook and 400 million interactions on Instagram related to Carnival between February 24 and March 1.

In Brazil alone, 63 million people on Facebook generated 710 million interactions and 21 million people on Instagram generated 287 million interactions.

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Entertainment

Spotlight on Local News: March 9, 2017

By Josh Mabry, News Partnerships

Local news publishers across the country use Facebook to deepen their relationships with readers by sharing the stories that matter most to their community. This month, we highlight how local outlets across the country covered February’s extreme weather events including California’s floods, tornadoes in Texas and Louisiana and a New England blizzard.

In no particular order, here are a few standout moments from this month of extreme weather.

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News

Instant Articles: More Monetization Control and Flexibility

By: Harshit Agarwal, Product Manger

As part of the Facebook Journalism Project we’ve been in ongoing conversations with the news industry to better serve the needs of publishers and people engaged in news on Facebook. We’ve heard from publishers that having more flexibility and control over their business strategies on our platform is important. One way we’re evolving our products to grant more control is with an update to monetization in Instant Articles.

Over the past year we’ve made a series of updates to monetization options in Instant Articles, in order to make the program a valuable part of publishers’ businesses. However, monetization solutions are not one size fits all. Publishers have told us that different ads experiences, particularly the number of ads in an article, may be right for different audiences or pieces of content.

To allow publishers to better customize ads experiences at the article level, we’re making improvements to our Automatic Ads Placement feature and introducing flexibility so that ads can be placed more frequently in articles, now up to every 250 words (previously every 350 words). Publishers can place ads manually within the article or choose between three options for automatic placement: ads every 250, 350 or 500 words. These updates will be available next week.

To learn more about this update and how to use the new options for automatic placement, read our developer documentation.

Looking ahead, we’re working with our partners to explore additional ad placements and formats within Instant Articles that drive revenue for publishers and performance for advertisers while maintaining a great reading experience.

News

The Kansas City Star Goes Live To Help Royals Fans Mourn

By Josh Mabry, News Partnerships

“The Kansas City Royals are the lifeblood of this city,” says Eric Nelson, assistant managing editor of digital at The Kansas City Star, the area’s largest and oldest newspaper. That’s why news of the death of 25-year-old Dominican pitcher Yordano Ventura, who in 2015 helped the team win its first World Series in 30 years, devastated fans across the city.

In response, The Star sent a columnist and photojournalist to the Dominican Republic to cover the funeral. “We were hoping we’d get a good photo,” says Nelson. Instead, photojournalist John Sleezer found just enough reception from the streets of Las Terranas to go live on Facebook during the funeral procession. For more than 45 minutes, Sleezer broadcast the procession that started with Ventura’s teammates, friends and family carrying a coffin through the town and ended with a ceremony on the pitching mound where he first learned to play baseball.

It became one of the more emotionally resonant, impactful and popular stories the paper had published recently. “It was jaw-dropping to see the number of viewers, comments and shares,” says Nelson, who notes the live video did multiple times better than the newspaper’s other Facebook Lives. “When something like that happens and you can step up and give back to the community, it feels great. It gave everyone a real lift during what was really an emotional and traumatic story.”

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Live

The 89th Academy Awards on Facebook and Instagram

By Mary Hood, TV/Entertainment Partnerships, and Claudine Cazian Britz, Instagram Entertainment Partnerships

The 89th annual Academy Awards, entertainment’s biggest night, were held on Sunday, February 26. The world joined the presenters, nominees, and stars in celebrating the Oscars on Facebook and Instagram.

There were over 112 million views of Oscar-related videos on Facebook. The 5 most talked-about moments on Facebook related to the 89th Academy Awards during the show were: (more…)

Entertainment

The Live Blog: March 7, 2017

Since rolling out Facebook Live, we’ve seen people and publishers around the world seize the opportunity to share their experiences as they happen, especially during key cultural moments. We’ve been inspired by the creativity we’ve seen, and with this weekly series, we’ll highlight some interesting Facebook Lives from the past week.

Here are 10 standout live videos:

(more…)

Entertainment

Improving News Literacy Through Collaboration

By Áine KerrManager, Journalism Partnerships

In January, we announced the Facebook Journalism Project with the goal of establishing stronger ties between Facebook and the news industry through collaborations and partnerships. One of the goals of this effort is to figure out how — together with publishers and educators — we can equip people with the knowledge they need to be informed readers in the digital age.

This weekend, the Facebook Journalism Project will host the first in a series of working groups focused on news literacy with a variety of journalists, publishers, platforms, educators, academics, third-party organizations, start-ups and non-profits gathering at Arizona State University’s Walter Cronkite School of Journalism in Phoenix. (more…)

News

The Live Blog: February 28, 2017

Since rolling out Facebook Live, we’ve seen people and publishers around the world seize the opportunity to share their experiences as they happen, especially during key cultural moments. We’ve been inspired by the creativity we’ve seen, and with this weekly series, we’ll highlight some interesting Facebook Lives from the past week.

Here are 10 standout live videos:

(more…)

Entertainment