An Update on Video Monetization

By Brian Boland, VP of Publisher Solutions & Maria Angelidou-Smith, Product Manager

We want to help our partners monetize their premium video content, both on Facebook and on their own websites and apps. Today we are sharing three updates about video monetization on Facebook and through Audience Network:

  • All eligible publishers can now make money from in-stream video ads on their own websites and apps through Audience Network.
  • On Facebook, we’re expanding our beta test of Ad Breaks in Facebook Live to additional profiles and Pages in the U.S.
  • We have started testing Ad Breaks in on-demand video on Facebook with a small number of partners.

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General
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The Live Blog: February 22, 2017

Since rolling out Facebook Live, we’ve seen people and publishers around the world seize the opportunity to share their experiences as they happen, especially during key cultural moments. We’ve been inspired by the creativity we’ve seen, and with this weekly series, we’ll highlight some interesting Facebook Lives from the past week.

Here are 10 standout live videos:

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Entertainment
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Vocativ Shares Results from Six-Week Instant Articles Test

Vocativ is a digital publisher that thinks deeply how the future is being shaped by technology. Founded three years ago, they publish content focusing on national security, privacy and technology by mining stories from the deepest parts of the web other publishers can’t access. As a digital business that believes in being fully distributed, Vocativ was interested in using Instant Articles to get their articles to a larger audience on Facebook.

Vocativ decided to test Instant Articles by publishing 100% of their eligible content on the platform for six weeks over December and January and see the results before going further. At the end of the test, referral traffic increased 53% and returning visitors increased 37%. The publisher has seen reach and engagement expand, and continues to publish nearly all articles to the platform.

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News
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Insights from a year of 360 Videos on Facebook

By Rachel Kuller, Marketing Researcher, and Caitlin Ramrakha, Product Marketing Manager

Since launching 360 videos in 2015, we’ve seen people and publishers share thousands of 360 videos, transporting audiences to new places and experiences.

Over the past year, we’ve learned a lot about how audiences are watching and engaging with 360 content, and we wanted to share insights that may help your 360 video production efforts.

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360
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The Live Blog: February 14, 2017

Since rolling out Facebook Live, we’ve seen people and publishers around the world seize the opportunity to share their experiences as they happen, especially during key cultural moments. We’ve been inspired by the creativity we’ve seen, and with this weekly series, we’ll highlight some interesting Facebook Lives from the past week.

Here are 10 standout live videos:

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Entertainment
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Announcing CrowdTangle’s Partnership with Reddit

We are excited to share a new partnership between CrowdTangle and Reddit to give publishers even more tools to discover trending content, identify important stories and better understand where their own content is being shared.

We know that leveraging a variety of social platforms is key for journalists to discover stories and original content before they go viral. This partnership broadens the network of content that CrowdTangle supports for our partners.

We are now tracking almost 10,000 of the most followed and active Reddit communities that cover all 50 states across the U.S. Read more about how CrowdTangle is integrating with Reddit on the CrowdTangle blog.

As a part of our recently announced Facebook Journalism Project, we are committed to making tools available for journalists. CrowdTangle is now free for our partners.

News
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The Live Blog: February 7, 2017

Since rolling out Facebook Live, we’ve seen people and publishers around the world seize the opportunity to share their experiences as they happen, especially during key cultural moments. We’ve been inspired by the creativity we’ve seen, and with this weekly series, we’ll highlight some interesting Facebook Lives from the past week.

Here are 10 standout live videos:

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Entertainment
F8 2017

F8 Registration is Now Open with Media Sessions

By Nick Grudin, VP Media Partnerships

Registration is officially open for F8, our annual global developer conference, taking place on April 18 + 19, 2017, in San Jose, CA. Join more than 4,000 developers and publishers from around the world as they learn about the latest Facebook products, share ideas with one another, and explore ways to make the world more open and connected.

 

Similar to last year, we are expanding our media and publisher sessions to share more insights into our products and tools designed specifically for publishers, along with sharing best practices for connecting with your audiences on Facebook. To accommodate more attendees, we moved the event to San Jose with a larger stage and even more sessions — for the biggest F8 to date! The 2017 F8 experience will include:

  • Keynotes: Hear from Mark and other Facebook leaders about the future of important technologies like artificial intelligence and virtual reality, and about the ways we can work together to connect the world via Facebook’s tools and technologies
  • 50+ Sessions: Attend engineering, media, advertising, and research-focused talks and demos covering Facebook’s family of apps and services, including Instagram, Messenger, Oculus, WhatsApp, and more
  • Immersive Experiences: Take part in interactive hands-on demos
  • Access to the Facebook Team: Connect with product experts on the Media team to talk 1:1 about how you can grow and engage audiences and optimize your business on Facebook
  • After Party: Enjoy live music, food, and drinks while getting to know other attendees after we wrap day one

Check out the F8 website to see the preliminary agenda. Space is limited, so please apply today. If you’d like to join but can’t make it to San Jose in April, you can still be a part of the F8 Online Experience to see the keynotes streamed live and videos of featured sessions.

General
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Super Bowl LI on Facebook and Instagram

Fans turned to Facebook and Instagram during Super Bowl LI as the Patriots beat the Falcons 34–28 in overtime at NRG Stadium in Houston, Texas. Worldwide, 64 million people joined the conversation on Facebookenough to fill the stadium almost 900 times over. 44 million joined the conversation on Instagram.

People discussed everything from New England’s incredible comeback to Lady Gaga‘s halftime show to Audi’s “Daughter” ad. All in all, Facebook recorded 240 million interactions and Instagram saw 150 million interactions.

Video on Facebook was a big part of the action. There were 262 million views of Super Bowl-related videos on the platform.

The Facebook and Instagram team huddled to analyze the top social moments, most talked-about players, most talked-about TV ads, and more. Check out the infographic below to see how it all played out. (more…)

Sports
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Spotlight on Local News: February 6, 2017

By Josh Mabry, News Partnerships

Local news publishers across the country use Facebook to deepen their relationships with readers by sharing the stories that matter most to their community. In this new series, we’ll highlight some of the most interesting ways these outlets are engaging their Facebook audience and building stronger ties with local news.

In no particular order, here are a few standout moments local publishers shared throughout the Presidential Inauguration and subsequent events.

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News