By Amber Burgess, News Partnerships at CrowdTangle
Raycom Media, the privately owned broadcasting company with local TV stations in 44 markets, is using CrowdTangle to expand the social media acumen of their entire organization.
By using the tool to monitor station social media performance and drive internal conversations and spread best practices, CrowdTangle is defining how Raycom’s corporate leaders direct station management on social media strategy.
“The fundamental way we talk about social media now is through CrowdTangle,” Brad Conaway, Raycom’s corporate digital content manager, says. “It’s changed how we approach the whole subject. It’s been a seismic shift as far as that’s concerned.”
Among the users of CrowdTangle at Raycom: anchors, reporters, producers, assignment managers, news directors, general managers and every member of the digital team.
“Being able to find your way around CrowdTangle is now a requirement of our digital producers and managers,” Brad says.