By Campbell Brown, Head of News Partnerships
Today we’re announcing the Facebook Journalism Project: Local News Subscriptions Accelerator, a $3 million, three-month pilot program in the United States to help metro newspapers take their digital subscription business to a new level.
We often talk to publishers about what the future of journalism looks like and local news publishers tell us that digital subscribers are critical to the long-term sustainability of their business. We know Facebook is one part of the strategy to engage readers and ultimately drive paid subscriptions.
The Accelerator will work with 10-15 metro news organizations to unlock strategies that help publishers build digital customer acquisitions on and off our platform. We are working with Tim Griggs, a former New York Times executive and leading digital media consultant, to helm the program’s curriculum focused on understanding digital audiences and building marketing plans for digital subscriber acquisition.