Helping Local News Publishers Develop Digital Subscriptions

By Campbell Brown, Head of News Partnerships

Today we’re announcing the Facebook Journalism Project: Local News Subscriptions Accelerator, a $3 million, three-month pilot program in the United States to help metro newspapers take their digital subscription business to a new level.

We often talk to publishers about what the future of journalism looks like and local news publishers tell us that digital subscribers are critical to the long-term sustainability of their business. We know Facebook is one part of the strategy to engage readers and ultimately drive paid subscriptions.

The Accelerator will work with 10-15 metro news organizations to unlock strategies that help publishers build digital customer acquisitions on and off our platform. We are working with Tim Griggs, a former New York Times executive and leading digital media consultant, to helm the program’s curriculum focused on understanding digital audiences and building marketing plans for digital subscriber acquisition.


The Facebook Journalism Project partners with the Society of Professional Journalists to launch journalists training program

By: Jennifer Jenkins, Journalism Partnerships

The Facebook Journalism Project is proud to partner with the Society of Professional Journalists, the nation’s most broad-based journalism organization, to launch the SPJ Training Program for journalists. This new program will serve as an extension of FJP’s ongoing efforts to support quality journalism and provide tools and trainings for journalists and newsrooms.

SPJ has identified journalism professionals who will be trained in teaching Facebook tools to other journalists in newsrooms, classrooms, journalism institutions and conferences across the country. Participants in the SPJ trainings will learn skills to use Facebook for reporting and storytelling — including Live, groups, video, insights and safety features.

By creating an active community of trainers who can share expertise about the tools Facebook offers, this program will equip more journalists with the information and access to improve their skills and connect with their audiences.

To learn more about the program, the trainers and how to request a training, visit:


Supporting the Rory Peck Trust

By Nick Wrenn, Head of News Partnerships, EMEA

Freelance journalists, photographers and video-journalists play a vital role in newsgathering. They report independently across all platforms, and are known for getting right to the heart of the story. In oppressive regimes, this is often at the point where freedom of expression and human rights intersect. Yet most freelance journalists work without the support and back up of a large media organisation which makes them especially vulnerable to threats, attack and abuse.

The Rory Peck Trust has proved a vital lifeline to freelance journalists reporting from a war zone or the underbelly of a humanitarian or constitutional crisis, giving out over 140 assistance grants in the last year. The Trust provides practical and financial support to freelance journalists and their families worldwide, assisting them in times of crisis and helping them to work more safely and professionally.

We will support the work of this incredible trust through a three-year, £100,000 sponsorship, as part of the Facebook Journalism Project. Starting this month, we will contribute to the trust’s freelance assistance programme, providing direct assistance to freelance journalists reporting on stories from some of the toughest places in the world.



Improving Page Insights to Help Businesses Understand the Results that Matter Most

Crossposted from Facebook Business.  Read complete article here.

Businesses expect metrics to give them a clear understanding of the outcomes that matter most. And as our principles outline, we’re always improving our marketing solutions and investing in what works best for people. That’s why we’re making two updates to Page Insights to help businesses better understand how their Pages are performing.

Updating reach measurement to capture post views

Businesses use the reach metric in Page Insights to see how many people their posts reach. For Pages, we’ve historically calculated reach based on how many times a post was delivered in News Feed. And for paid ads, we use a stricter definition that only counts reach once a post enters a person’s screen.

We previously announced this change, and starting Monday, we will update how we measure organic reach of Pages to be more consistent with the way we calculate reach for ads. This is a change in the way that we measure reach, not a change in News Feed distribution, and other engagement metrics will remain the same. This will provide Page owners with a more precise measurement of their audience and offer a more consistent measurement methodology across both our paid and organic reach reporting. Since this is stricter reporting, some Pages may see lower reach figures than before.

We know some marketers may rely on the previous metric for their own reporting, so over the next few months we will continue to provide the old reach metric alongside the new one in the Page Insights overview section and in the Page Insights API and export.



Facebook’s Rights Manager Now Protects Your Video on Instagram

By Fred Beteille, Head of Product, Rights & Music

We recently extended Rights Manager to help monitor and protect video on Instagram, in addition to Facebook. While we’ve always provided tools for rights owners to report potential IP violations on Instagram, now Rights Manager offers another way to help protect your videos.

This update is something that rights owners have asked for, and builds on the the improvements we’ve made since introducing Rights Manager nearly two years ago. Last year, we announced improvements that enable greater automation and more flexible controls, and added third-party integrations to give rights owners more ways to access Rights Manager capabilities.

How to protect your video on Instagram:

  • If you are a Rights Manager user, you can access this functionality today by logging into your Facebook Page to enable coverage on Instagram — either through a prompt when you open Rights Manager, or by going to Rights Manager in your Page Settings and enabling it.
  • Once you’ve enabled Rights Manager for Instagram, the reference files you upload will protect that content on Instagram and Facebook.
  • Rights Manager users can choose to automatically “Block” or “Monitor” the matched video, or send the match to the “Manual Review” tab to be reviewed and acted on at a later time.
  • If you’ve already uploaded reference files and applied match rules for protecting video on Facebook, the same rules will automatically apply to Instagram, if the action is also available for Instagram.

We welcome your feedback as we continue to improve our content protection tools. If you’re a rights owner, you can apply for Rights Manager here.

To learn more about Rights Manager for Instagram, please visit here.


The Times UK Fosters Brexit Discussions Using Facebook Groups

By Sarah Brown, News Partnerships

Following the UK’s decision to leave the EU in 2015, The Times UK newspaper decided to create a space for its readers to come together to discuss the momentous occasion and what it would mean for the country.

In April, they created the Facebook Group 52:48 as a place for readers to talk about issues arising from “Brexit” in a customized space. Since its inception, the Times has seen the group expand to more than 1,300 members over the past year.

Facebook spoke with the Times UK’s social media editor, William Park, about how they set up the group, how they have kept the conversation stimulating — and civil – and what they are planning next for their members.


Spotlight on Local News: One Day of Facebook Live Broadcasts From Córdoba, Argentina

By Julieta Shama, News Partnerships

The team at Via Córdoba, a hyperlocal digital newspaper in Argentina, organized a “day in the life” event, going live over 24 hours to highlight different aspects of life in Córdoba, Argentina. For the publisher, this was chance to showcase their connection to the city and commitment to the area’s communities.

Working with student volunteers from two local universities, the publisher went live each half hour of the day from a new location. Leveraging the authenticity of Facebook Live, the team sought out broadcast locations that gave audiences the opportunity connect deeply and organically with the community. From factories to cemeteries, hospitals and police stations — they took viewers all over Córdoba, creating an immersive look at a day in the life of their city.
Let’s take a look at some of the Facebook Lives from this experiment. And then check out our Q+A with one of the people behind this event.



Introducing The Facebook Journalism Project Scholarship

By Campbell Brown, Head of News Partnerships

The Facebook Journalism Project is committed to supporting the next generation of journalists. That’s why we’re proud to announce that we’ve partnered with some of the leading journalism organizations in the country to establish The Facebook Journalism Project Scholarship program, beginning with 100 individual awards for students who aspire to pursue a career in news and media.


News Feed FYI: Bringing People Closer Together

By: Adam Mosseri, Head of News Feed

Facebook was built to bring people closer together and build relationships. One of the ways we do this is by connecting people to meaningful posts from their friends and family in News Feed. Over the next few months, we’ll be making updates to ranking so people have more opportunities to interact with the people they care about. Mark outlined this in a post today:



Building Community Together With Music

By Tamara Hrivnak, Head of Music Business Development and Partnerships, Facebook

Facebook’s mission and music share something special — at their core, they both bring people together, enable stories and emotions to be shared, and forge bonds. Together, Facebook and the music industry are bringing the songs you love into the way you express yourself on Facebook, Instagram, Oculus, and Messenger. This means more ways to share, connect, find your fans and be your favorite artist’s biggest and best groupie.

Recently we announced our partnership with the largest major music company in the world, Universal Music Group, and earlier this week we announced another partnership, this time with the largest major music publisher in the world, Sony/ATV. These partnerships will create new music-related experiences on our platforms for users, artists and songwriters and build stronger and more connected communities around music.

Today, we are excited to announce that Global Music Rights, Irving Azoff’s US Performing Rights Organization, and Facebook have entered into Global Music Rights’ first-ever user generated content deal. Global Music Rights represents such esteemed writers and performers as Pharrell Williams, Bruno Mars, Drake, Bruce Springsteen and Smokey Robinson, among others. We are thrilled to partner with Global Music Rights and look forward to building a bright future with Irving and their amazing writers. Irving Azoff commented, “our partnership with Facebook reflects that when music is valued properly, it’s easy for both sides to view it as a win-win.” (more…)