Over the past year, video has grown quickly and significantly on Facebook. We’re seeing more videos being shared by people, publishers and advertisers than ever before. For publishers in particular, our community of nearly 1.5 billion people means video creators are able to reach a vast audience and cultivate relationships with new fans on the platform.
At the same time, we’ve heard from some of our content partners that third parties too frequently misuse their content on Facebook. For instance, publishers have told us that their videos are sometimes uploaded directly to Facebook without their permission. This practice has been called “freebooting,” and it’s not fair to those who work hard to create amazing videos. We want creators to get credit for the videos that they own. To address this, we have been exploring ways to enhance our rights management tools to better empower creators to control how their videos are shared on Facebook. (more…)