Making Page Likes More Meaningful

Whether you’re a public figure, media organization or other Page owner on Facebook, it’s important to understand who your followers are, what they care about, and what’s working for your audience. Page owners rely on their audience data – surfaced via Audience Insights – to get this information.

To make audience data even more meaningful for Pages, we’re updating the way Page likes are counted by removing memorialized and voluntarily deactivated accounts from Pages’ like counts. This change ensures that data on Facebook is consistent and up-to-date.

Removing inactive Facebook accounts

There are two primary benefits to removing voluntarily deactivated and memorialized Facebook accounts from Pages’ like counts:

  1. Insights: Removing inactive Facebook accounts from Page audience data gives you up-to-date insights on the people who actively follow your Page. This will give you a better, more accurate understanding of who your fans are on Facebook.
  2. Consistency: We already filter out likes and comments generated by deactivated or memorialized accounts from individual Page posts, so this update keeps data consistent.

What to expect

Over the coming weeks, if you’re a Page admin you should expect to see a small dip in your number of Page likes as a result of this update. It’s important to remember, though, that these removed likes represent people who were already inactive on Facebook.

Going forward, any accounts that are voluntarily deactivated or memorialized will be removed from your Page’s like count. If a deactivated account is reactivated, the account will be re-added to your Page’s like count.

Everyone benefits from meaningful information on Facebook. It’s our hope that this update makes your Page even more valuable.


U.S. News & World Report Extends Best Colleges Reach with Interest Targeting

By Meghan Peters, Strategic Partnerships, News

Since the launch of Facebook Publisher Tools, media organizations have seized the opportunity to test new Page posting strategies and build their audiences on Facebook.

U.S. News & World Report has seen great success with these tools. In January, its education content team used Interest Targeting to resurface the publisher’s well-known Best Colleges rankings to relevant Facebook fans.



NBA All-Star 2015 on Facebook

By Devi Mahadevia and Evan Shugerman, Facebook Sports Partnerships

Madison Square Garden and Barclays Center hosted the 64th annual NBA All-Star weekend February 12-15 in New York City, and Facebook was the home for global fan conversation and behind-the-scenes access to players and key events. (more…)


The Cricket World Cup on Facebook

By Saurabh Doshi, Head – Media Partnerships – India, and Karren Rogers, Strategic Partner Development Manager- Australia and New Zealand

During the 2015 Cricket World Cup, millions of people will use Facebook to discover content, connect with their favorite players and teams, and discuss matches with friends. With over 100 million people* interested in cricket on the platform, Facebook is truly the world’s largest cricket stadium.

This weekend, the highly anticipated match between India and Pakistan drove conversation around the world. Globally, 9 million people had 25 million interactions about India’s victory over Pakistan.



Updates to Facebook Mentions

By Allison Swope, Product Manager

Every week, there are more than two billion interactions between public figures and their fans on Facebook.

We built Facebook Mentions to help public figures connect with their fans and each other. Since we introduced the app in July, thousands of actors, athletes, musicians and other influencers have used Mentions to post photos and videos, talk to their fans, and connect with other public figures.

Today, we’re introducing two new features for Mentions:



Can’t Miss Videos: January

By Brad Ferry, Strategic Partner Development

People are sharing and discovering videos on Facebook more than ever before. In this monthly series, we’ll be posting a round-up of some of the most popular and interesting videos posted by Pages on Facebook from the past month.

Here are the 10 standout videos from January: