White House Video Breaks Facebook Record

By Craig Mullaney, Global Influencer Partnerships

Now more than ever, people are watching, sharing and expressing themselves with video on Facebook. We’re now seeing more than four billion video views every day. The White House posted a clip of President Obama’s remarks with comedian Keegan-Michael Key at the annual White House Correspondents’ Dinner on Saturday, and it became the most-watched Facebook video ever published by a government or political organization in the US. (more…)

Politics & Influencers

News Feed FYI: Balancing Content from Friends and Pages

Facebook is constantly evaluating what’s the right mix of content in News Feed and we want to let you know about a change that may affect referral traffic for publishers. Referral traffic to media publishers from Facebook has more than doubled in the past 18 months and we’re always looking for ways to optimize how content is discovered and consumed. Media content is a key part of the experience for people on Facebook and we’re committed to helping publishers find the right audience for their content. (more…)


First-Ever Facebook Football Awards

By Glenn Miller, Sport Partnerships, EMEA

Facebook is launching the first-ever Facebook Football Awards, a celebration of the players, clubs and fans of the Premier League. This is an opportunity to put football fans at the heart of the game, connect them with the sport they love, and encourage them to share their passion for football on Facebook.



Start of the 2015 MLB Season on Facebook

By Devi Mahadevia, Facebook Sports Partnerships

Major League Baseball opened the 2015 regular season this week, starting with Cubs versus Cardinals on Sunday, and leading into Monday’s Opening Day for the other 28 MLB teams. Facebook was the go-to destination for millions of fans to connect and engage with each other, and the teams and players they care about, to discover great content about the week’s opening matchups. (more…)


2015 NCAA Tournament on Facebook

By Dustin Cable and Alex Walker, Facebook Consumer Communications

Monday night’s final between Duke and Wisconsin was the most-talked-about NCAA Men’s Basketball Championship Game on Facebook ever, with more than 4 million people generating 9 million posts, comments and likes on Facebook about the game, worldwide.


Overall, this year’s tournament drove more conversation than Facebook has ever measured for the event, with more than 24 million people generating 76 million posts, comments and likes globally on Facebook related to March Madness between Selection Sunday (March 15) and Monday night’s Championship Game (April 6). (more…)


Can’t Miss Videos: March

By Brad Ferry, Strategic Partner Development

People are sharing and discovering videos on Facebook more than ever before. With this new monthly series, we’ll be posting a round-up of some of the most popular and interesting videos posted by Pages on Facebook from the past month.

Here are the 10 standout videos from March:



Cricket World Cup 2015 on Facebook

By Saurabh Doshi, Head – Media Partnerships – India, and Karren Rogers, Strategic Partner Development Manager- Australia and New Zealand

This year’s Cricket World Cup was notable not only for the memorable contests on the cricket field, but also for the conversation and engaging content it drove on Facebook. From January 1 to March 29, 53 million people had more than 700 million interactions about the Cricket World Cup on the platform. (more…)