By Dustin Bramell, Strategic Partnerships, Entertainment
In the lead-up to the debut of Universal’s new Fast & Furious trailer, the studio kicked off a week-long campaign on Facebook.
The studio began by announcing the name — Furious 7 — on the Fast & Furious Page, and alerted fans that the trailer would be revealed in seven days on Facebook and on an E! News special live event. Every day for the next week, the film’s Page posted exclusive cast interviews, short highlight reels, sneak peeks of Furious 7 and other great content to get people excited about the upcoming trailer debut.