It’s good to be a TV fan right now. We’re living in a golden age of the small screen, and this season features an endless lineup of new and returning shows starring major talents.
But as much as people like watching fall TV, they really like talking about it on Facebook. Last night’s launch of ABC’s #TGIT (Thank God It’s Thursday), the powerhouse trio of the Shonda Rhimes-led Grey’s Anatomy, Scandal and the brand new How to Get Away With Murder generated 4.5 million interactions made by 2.3 million people.
Networks are using Facebook to drive discovery of new shows and create new ways for viewers to engage with the ones they already love. One of the most innovative ways we’re seeing shows reach fans is through video – which takes advantage of seamless auto-play – by posting sneak peeks, exclusive clips and behind-the-scenes segments, like The CW’s video series, The Cwestionator, which gives fans the chance to get to know the cast members behind their favorite shows.