Recap of F8

Over the past two days, developers from around the world joined us for F8, our global developer conference held in San Francisco, California. We made a number of developer-focused announcements at the event. We also introduced a handful of new products and updates that we hope will make it easier for media companies, brands and other organizations to share and engage with their audiences. (more…)


Jimmy Kimmel Live at South by Southwest

By Kelly Michelena, Broadcast Partnerships & Jonathan Hull, Music Partnerships

ABC’s “Jimmy Kimmel Live” came to Austin for South by Southwest and used Facebook Video to shine a light on local bands every day of the festival. The exclusive video series, posted to the show’s official Facebook Page, featured acoustic performances by The Lost Pines and other bands. Producers tapped Mighty Mighty Bosstones frontman, Dicky Barrett, to conduct interviews with various performers. (more…)


Updates to the Facebook Video API

By Lior Ben-Kereth, Engineering Manager, Videos

Many media companies, brands, and other video creators publish video to Facebook, either directly through their Page or programmatically through our Video API.

Today, we’re announcing a number of updates to our Video API, allowing for more control and customization of videos on Facebook. With these improvements, we hope to help these creators better reach their audiences on Facebook. (more…)


Author Paulo Coelho’s #adayinmylife on Facebook

By Christian Rôças, Strategic Partnerships, Brazil

Since 1987, Brazilian author Paulo Coelho, has organized an annual birthday party in different parts of the world, and this year he decided to invite all of his Facebook friends, too! Coelho’s actual birthday is August 24, but he marks the occasion each year on March 19, St. Joseph’s Day, inviting hundreds of personal friends to join him. This year’s celebration took place at Santiago de Compostela in Spain, which was the setting for one of the author’s most popular books, The Diary of a Magus. (more…)


Emma Watson Celebrates International Women’s Day on Facebook Live

By Glenn Miller & Libby Leffler, Strategic Partnerships

On Sunday, March 8, in celebration of International Women’s Day, Emma Watson joined fans and friends on Facebook Live to discuss her work as the UN Women Global Goodwill Ambassador representing the #HeForShe movement. The Facebook Live event, which was hosted by radio and TV presenter, Greg James, at Facebook London, included fan questions from Facebook. (more…)


Can’t Miss Videos: February

By Brad Ferry, Strategic Partner Development

People are sharing and discovering videos on Facebook more than ever before. With this new monthly series, we’ll be posting a round-up of some of the most popular and interesting videos posted by Pages on Facebook from the past month.

Here are the 10 standout videos from February:



Ivete Sangalo Celebrates Carnival through Facebook

By Christian Rôças, Strategic Partnerships, Brazil

After a week of parties and street parades, more than 49 million people generated more than 534 million interactions – posts, likes and comments – about Brazil’s Carnival. On Instagram, there were 127 million interactions about Carnival in Brazil. (more…)


Making Page Likes More Meaningful

Whether you’re a public figure, media organization or other Page owner on Facebook, it’s important to understand who your followers are, what they care about, and what’s working for your audience. Page owners rely on their audience data – surfaced via Audience Insights – to get this information.

To make audience data even more meaningful for Pages, we’re updating the way Page likes are counted by removing memorialized and voluntarily deactivated accounts from Pages’ like counts. This change ensures that data on Facebook is consistent and up-to-date.

Removing inactive Facebook accounts

There are two primary benefits to removing voluntarily deactivated and memorialized Facebook accounts from Pages’ like counts:

  1. Insights: Removing inactive Facebook accounts from Page audience data gives you up-to-date insights on the people who actively follow your Page. This will give you a better, more accurate understanding of who your fans are on Facebook.
  2. Consistency: We already filter out likes and comments generated by deactivated or memorialized accounts from individual Page posts, so this update keeps data consistent.

What to expect

Over the coming weeks, if you’re a Page admin you should expect to see a small dip in your number of Page likes as a result of this update. It’s important to remember, though, that these removed likes represent people who were already inactive on Facebook.

Going forward, any accounts that are voluntarily deactivated or memorialized will be removed from your Page’s like count. If a deactivated account is reactivated, the account will be re-added to your Page’s like count.

Everyone benefits from meaningful information on Facebook. It’s our hope that this update makes your Page even more valuable.


U.S. News & World Report Extends Best Colleges Reach with Interest Targeting

By Meghan Peters, Strategic Partnerships, News

Since the launch of Facebook Publisher Tools, media organizations have seized the opportunity to test new Page posting strategies and build their audiences on Facebook.

U.S. News & World Report has seen great success with these tools. In January, its education content team used Interest Targeting to resurface the publisher’s well-known Best Colleges rankings to relevant Facebook fans.