How Networks Are Using Facebook Video to Promote Fall TV

By Kelly Michelena, Strategic Partnerships, Broadcast & Melinda Arons, Strategic Partnerships, TV

It’s good to be a TV fan right now. We’re living in a golden age of the small screen, and this season features an endless lineup of new and returning shows starring major talents.

But as much as people like watching fall TV, they really like talking about it on Facebook. Last night’s launch of ABC’s #TGIT (Thank God It’s Thursday), the powerhouse trio of the Shonda Rhimes-led Grey’s Anatomy, Scandal and the brand new How to Get Away With Murder generated 4.5 million interactions made by 2.3 million people.

Networks are using Facebook to drive discovery of new shows and create new ways for viewers to engage with the ones they already love. One of the most innovative ways we’re seeing shows reach fans is through video – which takes advantage of seamless auto-play – by posting sneak peeks, exclusive clips and behind-the-scenes segments, like The CW’s video series, The Cwestionator, which gives fans the chance to get to know the cast members behind their favorite shows.

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Entertainment

Facebook Partners with Billboard on Gridiron Grooves

By Jonathan Hull, Strategic Partnerships, Music

Bob Marley and the Chargers. Bills fans listening to Paul and Ringo. Cheeseheads with LMFAO on their playlists. Are Texans’ fans more “Texan” than their Cowboys counterparts because they prefer George Strait over Shakira?

Facebook and Billboard are looking at the music preferences of NFL fans in a feature called Gridiron Grooves: Favorite Artist for Facebook Fans of Every NFL Team, which matches favorite bands and musicians with team loyalties of football fans based on Pages people have liked on Facebook. What surprises you?

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Entertainment

Tom Brady’s #TBT and Devin Hester’s Thank You to Fans

By Angel Gonzalez, Strategic Partnerships, Athletes

One of the best ways to connect with fans on Facebook is to start with great content. Sharing photos and videos, responding directly to fans and communicating with them in an authentic voice are all key ways to drive engagement. Fans of the the New England Patriots’ Tom Brady and Atlanta Falcons’ Devin Hester responded positively to a couple of Facebook posts recently, and I’d like to go into detail about why they worked.

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Sports

Introducing Facebook Media

By: Nick Grudin, Director of Media Partnerships

Every day, content creators around the world — from digital publishers, to public figures, to video producers — use Facebook to connect with their audiences in innovative ways. They reach new fans, start conversations and share stories. In the process, they make Facebook more vibrant.

At Facebook, we are committed to building a platform to make these connections broader, richer and more dynamic. That’s why today we are introducing Facebook Media — to highlight great examples and new trends illustrating how public figures, organizations and media are using Facebook to connect with their audiences.

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General

Stand Up To Cancer Thanks Donors Using Facebook

By Libby Leffler, Strategic Partnerships, Influencers & Causes

Stand Up To Cancer hosted its fourth live fundraiser on Friday, Sept. 5, raising more than $109M for cancer research and airing on more than 40 broadcast and cable networks in the US and Canada.

Facebook was SU2C’s primary social partner, and those who donated received thank-yous on Facebook and Instagram from celebrities throughout the show. These connections and other posts, likes and comments related to the telecast generated more than 2 million interactions made by 1.5 million people on Facebook.

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Nonprofits

The 2014 Emmy Awards: Stars Answer Fan Questions on the Red Carpet

TV’s biggest night was also the talk of Facebook. 6.2 million people generated 10.9 million interactions on Facebook related to the 2014 Emmy Awards, and for the first time ever, fans also had the chance to directly ask stars questions on the red carpet using the Facebook Mentions Box.

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TV