Thalia Uses Facebook Mentions During Her Fashion Line Launch

By Karen Comas, Strategic Partnerships, US Hispanic

Thalia wanted to do something special for the launch of her new fashion line, the Thalia Sodi Collection for Macy’s, and used Facebook to give fans an exclusive first look.

“I decided to do this fashion show for my Facebook fans because they are like my big, huge and amazing family that make me happy every single day,” Thalia said when asked why she decided to give fans the first look at her collection on Facebook.

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Entertainment

2015 State of the Union on Facebook

By Dustin Cable, Data Analyst, & Katie Harbath, Global Politics and Government Manager

5.7 million people generated more than 13.8 million posts, likes and comments about the State of the Union address from 3:00am to 11:00pm ET on Tuesday.

The most talked-about moment of the night was President Obama’s off-script campaign remark, “I have no more campaigns to run. My only agenda – I know, cause I won both of ‘em,” which caused #iWonBothOfThem to trend on Facebook in the US.

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Politics & Influencers

What the Shift to Video Means for Creators

We’re increasingly seeing a shift towards visual content on Facebook, especially with video. In just one year, the number of video posts per person has increased 75% globally and 94% in the US. And with people creating, posting and interacting with more videos on Facebook, the composition of News Feed is changing. Globally, the amount of video from people and brands in News Feed has increased 3.6x year-over-year.

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General

Can’t Miss Videos: December

By Brad Ferry, Strategic Partner Development

People are sharing and discovering videos on Facebook more than ever before. With this new monthly series, we’ll be posting a round-up of some of the most popular and interesting videos posted by Pages on Facebook from the past month.

Here are the 10 standout videos from December:

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General

Create Your Year in Review with Facebook Mentions

By Sameer Madan and Kunal Modi, Software Engineers

Public figures can use Facebook Mentions to create their personal year in review story to share with their fans.

Similar to the year in review experience for people using profiles, these stories feature a collection of photos and headlines that public figures have shared to their Facebook Pages in 2014.

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General

Newscasting on Facebook

By Beth Loyd, Strategic Partnerships, Broadcast

Whether it’s live coverage of a breaking news event or condensing the day’s national news into one short segment, more TV news stations and networks are creating mini-newscasts using Facebook Video.

More than 30% of Americans get their news from Facebook, and because journalists always ask us about new ways to reach an audience, we want to highlight innovation as we see it happening on our platform.

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News

New Tools and Insights for Publishers

By Holly Ormseth, Product Manager

Over the past few months, we’ve listened to publishers around the world to better understand how we can help them connect with people on Facebook. As a result, we’ve created new tools for media publishers, made improvements to Insights, and have added more resources and communication channels for publishers.

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General

2014 Year in Review

By Nick Grudin, Director of Media Partnerships

Today, we launched 2014 Year in Review, a look back at the moments, people and events that inspired the most conversation throughout the year. These stories reflect how people around the world use Facebook to discover and discuss what’s happening, from athletes like Leo Messi sharing experiences at major global events like the FIFA World Cup – the most talked-about event we’ve ever measured – to hotly discussed TV shows like HBO’s Game of Thrones. The data also show heavy engagement during current events, such as the Ebola outbreak, where news organizations like ABC started conversations to help educate people about the crisis.

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General