New Tools and Insights for Publishers

By Holly Ormseth, Product Manager

Over the past few months, we’ve listened to publishers around the world to better understand how we can help them connect with people on Facebook. As a result, we’ve created new tools for media publishers, made improvements to Insights, and have added more resources and communication channels for publishers.

(more…)

General

2014 Year in Review

By Nick Grudin, Director of Media Partnerships

Today, we launched 2014 Year in Review, a look back at the moments, people and events that inspired the most conversation throughout the year. These stories reflect how people around the world use Facebook to discover and discuss what’s happening, from athletes like Leo Messi sharing experiences at major global events like the FIFA World Cup – the most talked-about event we’ve ever measured – to hotly discussed TV shows like HBO’s Game of Thrones. The data also show heavy engagement during current events, such as the Ebola outbreak, where news organizations like ABC started conversations to help educate people about the crisis.

(more…)

General

Complex Launches Seinfeld & Wale Cover With Facebook Video

By Meghan Peters, Strategic Partnerships, News

With the unlikely pairing of Jerry Seinfeld and rapper Wale on the cover of the latest issue of Complex, the magazine’s editors wanted to do something special to publicize it.

They created a series of four videos featuring the pair and uploaded them to the Complex Facebook Page. The first video, a parody of a Seinfeld diner scene, already has more than 480,000 views.

(more…)

News

Can’t Miss Videos: November

By Brad Ferry, Strategic Partner Development

People are sharing and discovering videos on Facebook more than ever before. With this new monthly series, we’ll be posting a round-up of some of the most popular and interesting videos posted by Pages on Facebook from the past month.

Here are the 10 standout videos from November:

(more…)

General

The New York Times Inspires State-by-State Conversation With Facebook

By Meghan Peters, Strategic Partnerships, News

When The New York Times prepared to launch The United States of Thanksgiving, a collection of 52 recipes each evoking an individual state (including Washington, D.C. and Puerto Rico), they knew the interactive feature would ignite conversation and hit its readers close to home.

“Our hope was that people would have conversations about what foods they most enjoy on Thanksgiving in different parts of the country and why,” said Sam Sifton, food editor of The Times. “We got 52 of them, each as distinct and fascinating as the states themselves.”

The Times tapped into this state-by-state engagement opportunity on Facebook and created a series of 52 Page posts. Each post led with a different state’s recipe and was geo-targeted using Page post targeting to residents of that state. Opinions on how well each recipe defined Thanksgiving tables around each state – or didn’t, in Minnesota’s case – and anecdotes about other homestyle favorites filled the comments.

(more…)

News

How Facebook Groups Can Help Your Organization

By Lauren Van Horn, Strategics Partnerships, Nonprofits, Causes 

Today, we introduced a new Facebook Groups app that helps people share faster and more easily with all the groups in their life.

Groups are private spaces where you can share updates, photos or documents with other group members, and we’ve seen how Facebook Groups can be especially useful for nonprofits and other organizations to coordinate with staff members, mobilize volunteers and plan events.

(more…)

Nonprofits

Introducing FB Techwire

By Meghan Peters, Strategic Partnerships, News

Since it launched in April, FB Newswire has made it easy for journalists and newsrooms to find, share and embed newsworthy content from Facebook.

Today we’re introducing FB Techwire, a resource for journalists to discover original content including breaking news, first-person analysis, photos and videos posted to Facebook by technology influencers and organizations. Like FB Newswire, FB Techwire is also powered by Storyful, the leader in social content discovery and verification for newsrooms.

(more…)

News

Reducing Overly Promotional Page Posts in News Feed

Today, we announced that beginning in January 2015, people will see less promotional posts from Pages in their News Feeds.

As part of an ongoing survey we asked hundreds of thousands of people how they feel about the content in their News Feeds. People told us they wanted to see more stories from friends and Pages they care about, and less promotional content.

(more…)

General

Can’t Miss Videos: October

By Brad Ferry, Strategic Partner Development

People are sharing and discovering videos on Facebook more than ever before. With this new monthly series, we’ll be posting a round-up of some of the most popular and interesting videos posted by Pages on Facebook from the past month.

Here are the 10 standout videos from October:

(more…)

General

Furious 7 Trailer Hits 100 Million Views on Facebook

By Dustin Bramell, Strategic Partnerships, Entertainment

In the lead-up to the debut of Universal’s new Fast & Furious trailer, the studio kicked off a week-long campaign on Facebook.

The studio began by announcing the name — Furious 7 — on the Fast & Furious Page, and alerted fans that the trailer would be revealed in seven days on Facebook and on an E! News special live event. Every day for the next week, the film’s Page posted exclusive cast interviews, short highlight reels, sneak peeks of Furious 7 and other great content to get people excited about the upcoming trailer debut.

(more…)

Entertainment