Just weeks after getting access to CrowdTangle, La Gaceta Salta — a three-year old Argentine local news outlet with accelerating growth and a burgeoning online audience — was seeing value in their newsroom.
The La Gaceta Salta team had a problem on their hands: They wanted to increase engagement on Facebook and the reach of their publications to build an active community of readers, and hadn’t found a good solution. They began using CrowdTangle to help track what was working among their content, what wasn’t, and to track their competitors.
After just a couple weeks using the CrowdTangle platform, digital editor Pablo Hamada summed it up: “We started to see the increase that we were looking for immediately, more likes, comments, and shares within the community.”
With higher engagement also came higher reach and more traffic.
“We’ve only been using the product a month and our referrals are up 26%,” Hamada says. “We’re getting more engagement from our readers, as well as more fans. In August, we had 154,000 likes and in the end of September 200,000 likes, all organic.”