Stand Up To Cancer Thanks Donors Using Facebook

By Libby Leffler, Strategic Partnerships, Influencers & Causes

Stand Up To Cancer hosted its fourth live fundraiser on Friday, Sept. 5, raising more than $109M for cancer research and airing on more than 40 broadcast and cable networks in the US and Canada.

Facebook was SU2C’s primary social partner, and those who donated received thank-yous on Facebook and Instagram from celebrities throughout the show. These connections and other posts, likes and comments related to the telecast generated more than 2 million interactions made by 1.5 million people on Facebook.

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Nonprofits

The 2014 Emmy Awards: Stars Answer Fan Questions on the Red Carpet

TV’s biggest night was also the talk of Facebook. 6.2 million people generated 10.9 million interactions on Facebook related to the 2014 Emmy Awards, and for the first time ever, fans also had the chance to directly ask stars questions on the red carpet using the Facebook Mentions Box.

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TV