Spotlight on Local News: How The Oregonian Produces Video for Facebook

By Josh Mabry and Rebecca Rosenblat, News Partnerships

Advance Local, a media company that owns and operates local digital properties and newspapers across the United States, including,,, The Plain Dealer, The Oregonian and more, shares best practices across their organization through a weekly newsletter. A recent issue of theirs that caught our eye featured multiple members of The Oregonian sharing their strategy for social video.

We wanted to share more widely some of their best practices and learnings about creating great social video that other local publishers can apply in their own newsrooms.



Connecting Donors and Driving Change on Facebook

On October 1, Facebook launched a new feature in India to make it easier for people to sign up to be donors and to connect people and organizations with the blood donations they need, right from Facebook.

But how did we get here? The product was built in part on activity we saw our users taking. But it was the important collaboration with partners in our community, such as NTR Trust, Sarthak Prayas, Rotary, BloodConnect, and SocialBlood to bring blood banks, hospitals, and donors together. This story highlights how Karthik Naralasetty, a technology leader at SocialBlood and early partner with, provided insight and leveraged Facebook to connect donors to those in need.



Spotlight on Local News: Storytelling Through Local Video

By Josh Mabry, News Partnerships

Local news publishers across the country use Facebook to deepen their relationships with readers by sharing the stories that matter most to their community. We’ve seen that, on average, on-demand videos on Facebook uploaded by news publishers get 30% more shares when they’re longer than 90 seconds. As a result, we wanted to see what kinds of videos were performing well across local news newspapers, magazines and television stations. So, we turned to CrowdTangle to find some videos from these publishers over 90 seconds long that had seen strong engagement in the past two weeks.



Introducing News Feed Publisher Guidelines

By Adam Mosseri, Head of News Feed

We launched the Facebook Journalism Project to collaborate with the news industry in support of an informed community. A consistent piece of feedback we’ve heard from publishers as part of this effort is that they would like more insight into how News Feed works, in order to understand best practices for reaching their audiences.

In response to this feedback, today we are releasing News Feed Publisher Guidelines, which include “do’s and don’ts” to help publishers succeed on our platform.

As an extension of the Publisher Principles we released in May, we developed these guidelines with social media teams in mind and in consultation with publishers. We will continue to update the guidelines in collaboration with our partners so they can reach their audiences on Facebook.

Click here to view the News Feed Publisher Guidelines, and see below for information on how News Feed ranking works.


Clarifying Recent Tests

By Adam Mosseri, Head of News Feed

There have been a number of reports about a test we’re running in Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala, and Cambodia. Some have interpreted this test as a future product we plan to deliver globally. We currently have no plans to roll this test out further.

We always listen to our community about ways we might improve News Feed. People tell us they want an easier way to see posts from friends and family. We are testing having one dedicated space for people to keep up with their friends and family, and another separate space, called Explore, with posts from pages.


Recent Instant Articles Updates Help The Atlantic Improve Monetization and Grow Traffic

By Julia Smekalina, News Partnerships

Instant Articles first launched in the summer of 2015 with just a handful of publishers. The Atlantic, as one of the first nine, is among the platform’s longest tenured partners. During that time they’ve provided ongoing feedback on relative performance and have been a frequent beta tester for new features. More than two years later, The Atlantic remains committed to using the format as a core part of their distribution strategy.

The Atlantic has seen a year over year increase in mobile unique visitors of more than 40% and Instant Articles has been a significant part of that growth. “In the frantic world of publishing, we often expect to see immediate results or we move on. In the case of Instant Articles, the evolution has been slower than expected but the product has improved,” says Kimberly Lau, SVP of Digital and Head of Business Development at The Atlantic. “By staying with it and continuing to put resources into the partnership, we’re seeing increasing traffic and revenue. I think this is the result of the user behaviors evolving and the product evolving.”

By staying the course in some areas and tinkering with their strategy in others, The Atlantic has seen increases in revenue, traffic and newsletter signups coming from Instant Articles.


Testing Subscriptions Support in Instant Articles

By Campbell Brown, Head of News Partnerships, Alex Hardiman, Head of News Product, and Sameera Salari, Product Manager

Over the next few weeks, we’re launching a test to support news subscription models in Instant Articles in partnership with a small group of publishers across the U.S. and Europe. This initial test will roll out on Android devices, and we hope to expand it soon.

This is a direct result of the work we’re doing through the Facebook Journalism Project. We’re listening to news publishers all over the world to better understand their needs and goals, and collaborating more closely on the development of new products from the beginning of the process.



Spotlight on Local News: 9 Days of Hurricane Irma Facebook Coverage for FOX 13 Tampa Bay

By Josh Mabry, Local News Partnerships

As Hurricane Irma hit Florida, local newsrooms across the state used Facebook to engage with audiences around the clock, especially as homes lost power and needed vital information on the storm’s movement. As the chief meteorologist for FOX 13 in Tampa Bay, Paul Dellegatto has seen several of the state’s worst hurricanes narrowly miss his city over the last decade. This time however, Hurricane Irma’s path went through the city, making it the biggest storm to hit Tampa in years.

Between September 7 and 15, Dellegatto relied on Facebook to keep his audience informed before, during and after the storm. Like so many meteorologists in Florida, his feed became an indispensable source of information. His follower count and engagement levels grew more than ever before as the city’s population turned to his live videos and posts to get the latest updates.



New Rights Manager Integrations

By Xiaoyin Qu, Product Manager

We launched Rights Manager last year to help rights owners protect their video content at scale, and have continued to improve the tool. We’ve heard from rights owners that they’d like more ways to access Rights Manager capabilities, so today we are announcing new third-party integrations.

Three service providers — Friend MTS, MarkMonitor, and ZEFR — are integrating with the Rights Manager API to provide rights management on Facebook as a service. These companies are proven industry leaders in the rights management space.

We want to give rights owners access to Rights Manager in the ways that make the most sense for their business. Currently, rights owners can use Rights Manager through Page Publishing Tools and by integrating their applications with Rights Manager via the API. Today’s integrations expand access to Rights Manager functionality by allowing rights owners to work with service providers to help manage their intellectual property if that’s their preferred option.

If you’re already using Rights Manager and you’d like to work with one of these providers, you can reach out to the company directly. If you’re a rights owner not currently enrolled in Rights Manager, you can first apply for access here, and then reach out to the company of your choice. These integrations will be available in the coming weeks.

If you’re a service provider that is interested in integrating with the Rights Manager API, contact us here.