Spotlight on Local News: 9 Days of Hurricane Irma Facebook Coverage for FOX 13 Tampa Bay

By Josh Mabry, Local News Partnerships

As Hurricane Irma hit Florida, local newsrooms across the state used Facebook to engage with audiences around the clock, especially as homes lost power and needed vital information on the storm’s movement. As the chief meteorologist for FOX 13 in Tampa Bay, Paul Dellegatto has seen several of the state’s worst hurricanes narrowly miss his city over the last decade. This time however, Hurricane Irma’s path went through the city, making it the biggest storm to hit Tampa in years.

Between September 7 and 15, Dellegatto relied on Facebook to keep his audience informed before, during and after the storm. Like so many meteorologists in Florida, his feed became an indispensable source of information. His follower count and engagement levels grew more than ever before as the city’s population turned to his live videos and posts to get the latest updates.



New Rights Manager Integrations

By Xiaoyin Qu, Product Manager

We launched Rights Manager last year to help rights owners protect their video content at scale, and have continued to improve the tool. We’ve heard from rights owners that they’d like more ways to access Rights Manager capabilities, so today we are announcing new third-party integrations.

Three service providers — Friend MTS, MarkMonitor, and ZEFR — are integrating with the Rights Manager API to provide rights management on Facebook as a service. These companies are proven industry leaders in the rights management space.

We want to give rights owners access to Rights Manager in the ways that make the most sense for their business. Currently, rights owners can use Rights Manager through Page Publishing Tools and by integrating their applications with Rights Manager via the API. Today’s integrations expand access to Rights Manager functionality by allowing rights owners to work with service providers to help manage their intellectual property if that’s their preferred option.

If you’re already using Rights Manager and you’d like to work with one of these providers, you can reach out to the company directly. If you’re a rights owner not currently enrolled in Rights Manager, you can first apply for access here, and then reach out to the company of your choice. These integrations will be available in the coming weeks.

If you’re a service provider that is interested in integrating with the Rights Manager API, contact us here.


Spotlight on Local News: How Patch, the Hyperlocal News Platform, Tracks 1,200 Towns Across America Using CrowdTangle

By Christopher Miles and Amber Burgess, News Partnerships at CrowdTangle 

Patch has a hyperlocal presence in over 1,200 towns across America. Every town has a Facebook and Twitter account. For Liana Messina, Patch’s social media editor, managing these thousands of pages is a feat.

“We’re the only publisher with that many social accounts,” Liana says. “CrowdTangle is by far the best solution for tracking social performance at this scale without having to pull thousands of individual reports.”

The CrowdTangle platform allows Patch to track all of their thousands of pages in a single glimpse, as well as give their editors an edge in sourcing news in smaller locales across America.

“CrowdTangle has given us the ability to track follower growth and interactions by page, by region, and by state, which has been key to identifying our most successful social media practitioners in the field,” Patch editor-in-chief Dennis Robaugh says.

Dennis explains that engagement and growth drive Patch’s social strategy. CrowdTangle has helped consolidate and execute that strategy.

Here are four ways Patch is using CrowdTangle to succeed on social media.


What Vox Learned from Building Groups and Creating Communities on Facebook

By Meghan Peters, News Partnerships

In November 2016, when it became clear the future of the Affordable Care Act was in doubt, journalist Sarah Kliff, and members of Vox’s social team wanted to build a community for Americans most impacted by a possible repeal of the law. So they started the Facebook group “What’s Next? A Community for Obamacare Enrollees by Vox.”

Over the next several months, the group of nearly 3,000 members grew and evolved in ways Vox didn’t expect. It became a place where people who didn’t otherwise know each other would debate, engage, commiserate, seek advice, and organize in constructive ways. Kliff was able to use the group to develop sources, engage directly with readers, start in-depth policy book clubs, meet with members in person, and even help field questions for a Facebook Live with President Obama. After months of engaging with the group, Kliff says, “It’s what I always hoped the internet would be.”

With the success of What’s Next, Vox launched a new group for listeners of The Weeds, a policy podcast Kliff hosts with fellow Vox journalists Ezra Klein and Matthew Yglesias. There, the group’s 8,600 members can do deeper dives into policy covered by the show, and the three hosts can interact directly with listeners.

We talked with Kliff as well as Lauren Katz, the Senior Engagement Manager who manages What’s Next?, and Allison Rockey, the Director of Programming, about how the groups have evolved and what observations they’ve had since starting these communities.


Introducing Updates to the Live API

By Supratik Lahiri, Product Manager and Chris Tiutan, Product Marketing Manager

Since launch, we’ve seen many publishers use the Live API to deliver professional-quality live video experiences to their audiences.

As we work to improve the Live API experience, today we’re introducing new tools that help publishers and developers create more seamless Facebook Live broadcasts.



Standards and Guidelines for Earning Money from Your Content on Facebook

By Nick Grudin, VP of Media Partnerships

Every day, people come to Facebook to connect with stories from creators and publishers they love. Fostering an ecosystem where creators and publishers of all sizes can connect with their fans and earn money for their work is a critical part of creating these connections and experiences for our community.

We want to support a diverse range of creators and publishers, which is why we’ve introduced a range of monetization options, including Branded Content and Instant Articles. More recently, we’ve been testing Ad Breaks with a group of publishers, and we’re working on opening it up more broadly.



How is Benefitting From ‘Extreme Engagement’ Using Groups

By Josh Mabry and Dorrine Mendoza, News Partnerships

Journalists have long invested in audience engagement. Especially in local newsrooms, attracting the right audience is often more important than risking attracting big, but unengaged audiences.

The team at took up this challenge and thinks they’ve hit on something other newsrooms can learn from. In a Medium post about the launch of their statewide brand with a purely social focus called Reckon, VP of Content Michelle Holmes wrote that their mission is to create accountability journalism specifically for the Facebook feeds of Alabamians.



Spotlight on Local News: Covering Harvey and the Aftermath

By Josh Mabry, Local News Partnerships; Amber Burgess, CrowdTangle; and Dorrine Mendoza, News Partnerships

As waters rose in Houston, local news outlets were on the scene not just reporting vital news but actively helping the community. Poynter has showcased several great stories about local news journalists, newspapers and TV stations going above and beyond. They reported on a veteran journalist with a side project called Space City Weather that has became a vital source of information; how KHOU, a CBS affiliate, managed to stay on air while they were being evacuated from their building; the conditions that forced The Victoria Advocate to camp out in the office over several days and report without power; the story behind an already iconic photo; how the Houston Chronicle is covering the storm; and three journalists that forecasted the impact of a hurricane like Harvey in 2016.

Here are some other examples of how local news outlets are telling the story across Facebook. There are so many incredible ways local news outlets have played a vital role in keeping people safe and alert; here are some stand out moments before, during, and after the storm.



Spotlight on Local News: Eclipse Edition

By Josh Mabry, Local News Partnerships and Amber Burgess, CrowdTangle

If your News Feed was flooded with people talking about the eclipse this past week, you weren’t alone. 66 million people had 240 million interactions around the solar eclipse, making it a bigger event on Facebook than the 2017 Super Bowl. There were 129,000 Facebook Live broadcasts, and videos related to the eclipse (both live and non-live) were viewed over 365 million times.

With viewing parties happening across the country, it became a great topic for local news outlets to report on throughout the day. Using CrowdTangle, we discovered some ways local publishers connected with their communities and covered the eclipse around the U.S.