The Live Blog: June 6, 2017

Since rolling out Facebook Live, we’ve seen people and publishers around the world seize the opportunity to share their experiences as they happen, especially during key cultural moments. We’ve been inspired by the creativity we’ve seen, and with this weekly series, we’ll highlight some interesting Facebook Lives from the past week.

Here are 10 standout live videos:

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Live

Enabling Closed Captions on Facebook Live Broadcasts

By Supratik Lahiri, Product Manager

Today we announced that we now support the display of closed captions on Facebook Live broadcasts — a milestone in making video on Facebook accessible to all members of the community.

More video is being shared and watched on Facebook than ever before, and Live video has become one of the most engaging forms of content on Facebook. Over the past year, daily watch time for Facebook Live broadcasts has grown by more than 4x, and 1 in 5 Facebook videos is a Live broadcast.

With this update, publishers using the Live API can now add CEA-608 standard closed captions to Facebook Live broadcasts, opening up those videos to audiences who are deaf or hard of hearing. People who have their captioning settings turned on will then automatically see closed captions on Live broadcasts on mobile and desktop whenever they’re available.

Publishers who don’t create their own live closed captions via a CEA-608 data stream can work with third-party captioning companies to generate and insert real-time closed captions into their Facebook Live broadcasts. We’ve been developing and testing this capability at events like this year’s F8, in partnership with captioning services provider Ai-Media. We’re excited to allow publishers of all kinds to reach a broader audience with closed captions in Facebook Live

For information on how to add closed captions to Facebook Live broadcasts, click here.

Live

Brut Shares How They Went From 0 to 80 Million Monthly Video Views In Just Six Months

Brut, a six-month-old French digital video publisher, is already surpassing the country’s biggest news outlets in terms of social engagement, particularly amongst millennials. The company is small, only 12-15 people, the fanciest camera they have is an iPhone 7, and it’s CEO, Guillaume Lacroix, can’t remember if Brut has a homepage or not. It does but it’s sparse — populated only with links to social accounts. That’s because the company publishes all its original videos on social media and nowhere else.

Brut is approaching half a million followers and earned more than 80 million video views in May. They were first to go live from Les Champs-Elysées in the aftermath of a terror attack, and got 6.5 million views. Brut’s averages 430,000 views for each video. “We wanted to create something that you can’t see on TV,” Lacroix says. “Facebook gives us the opportunity to start from nowhere, from scratch, and to create some of the most powerful digital media in France right now.”

Lacroix takes us through how Brut has approached using video on Facebook to become a major voice during the French elections.

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News

The Live Blog: May 30, 2017

Since rolling out Facebook Live, we’ve seen people and publishers around the world seize the opportunity to share their experiences as they happen, especially during key cultural moments. We’ve been inspired by the creativity we’ve seen, and with this weekly series, we’ll highlight some interesting Facebook Lives from the past week.

Here are 10 standout live videos:

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Live

Instant Articles SDK Extension now Supports Google AMP, soon Apple News

By: Piyush Mangalick, Partner Engineering Director

We’ve continued to have meaningful conversations with publishers as part of the Facebook Journalism Project to better serve the needs of news publishers and readers on Facebook. Media executives told us about the challenge they face using multiple platforms to share their stories – more distribution formats create more content management costs. And developers who attended our Facebook Journalism Project Hackathons in New York and London also asked for a way Instant Articles could support other major publishing formats.

To address this, we’re excited to introduce an extension to the open source Software Development Kit (SDK) used to build Instant Articles; the SDK will now also build content publishable as Google AMP and, soon, Apple News articles.

The updated SDK transforms the markup publishers use to create Instant Articles to generate the code needed to build these other formats, removing what we’ve heard can be a resource-heavy step in publishing on multiple platforms. With an easy way to get from one markup format to another, publishers can then plug-and-play the markup in their content management systems or third party publishing tools.

Our documentation has details on how to use the extension.

The SDK already enables developers to easily integrate publishing Instant Articles into their content management systems. By supporting a gateway to generate content across platforms, we’re also making it easy for publishers to apply some of the custom styling templates in AMP and Apple News that they have created in the Instant Articles Style Editor. For example the custom formats, like fonts, colors and captions, that publishers have designed in the Style Editor, will be closely mirrored in the other formats.

This new flexibility with Instant Articles is part of our commitment to open standards of collaboration with the community. Our goal is to give publishers control over extending and modifying the Instant Articles building blocks to be the best storytellers on every platform.

The SDK extension for Google AMP is now available and transformations for Apple News will be ready in the coming weeks as we learn how these tools can best support our partners.

News

IPL 10 Brings Millions Together on Facebook

By Asha Thacker, Sports Partnerships – India

The 10th edition of the Indian Premier League concluded Sunday with a dramatic final over victory by the now three-time champion Mumbai Indians over Rising Pune Supergiant.

Over the course of the tournament, 120 million people joined the IPL conversation on Facebook and recorded 350 million interactions related to the season on the platform. More people joined the conversation this season than any IPL Facebook has measured.

Virat Kolhi was the most talked about player on Facebook, while the Mumbai Indians was the most talked about team this season.

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Sports

The Live Blog: May 23, 2017

Since rolling out Facebook Live, we’ve seen people and publishers around the world seize the opportunity to share their experiences as they happen, especially during key cultural moments. We’ve been inspired by the creativity we’ve seen, and with this weekly series, we’ll highlight some interesting Facebook Lives from the past week.

Here are 10 standout live videos:

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Live

Indian Publishers Engage New Audiences Through Instant Articles

By Varun Gupta, News Partnerships

Since launching in April 2016, Instant Articles has helped publishers across India reach new audiences. Because Instant Articles loads natively within Facebook, it’s not reliant on strong mobile connections. Indian publishers have taken advantage of this technology to attract new readers, giving them a vastly improved experience on Facebook.

As a result, more audiences have greater access to some of the country’s biggest publishers, including Indiatimes, Dainik Jagran, Hindustan Times, Sandesh, NDTV, and more. Whether it’s through sharing faster loading articles, delivering higher-quality ads, using new design tools or including high-res media, Instant Articles has improved the way that Indian publishers are engaging with their readers.

We spoke with 11 publishers, ranging from the country’s biggest papers and television stations to recently launched digital-only publications, about the results they’re seeing on the platform.

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News

Improving the Integrity of News Feed: Principles for Publishers

By Adam Mosseri, VP, News Feed

The goal of News Feed is to connect people to the stories they care about most. When we make updates to News Feed, we rely on a set of core values which guide our work. These News Feed values, along with Facebook’s Community Standards, should always help inform the way people think about publishing on Facebook.

Recently we’ve announced several updates to News Feed which are specifically focused on improving the integrity of the information you find on Facebook. This work is targeting misinformation, sensationalism, clickbait and posts that fall outside of our Community Standards. As we continue this effort, here are some basic guideposts for publishers to keep in mind to reach their audience on Facebook.
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News

The Live Blog: May 15, 2017

Since rolling out Facebook Live, we’ve seen people and publishers around the world seize the opportunity to share their experiences as they happen, especially during key cultural moments. We’ve been inspired by the creativity we’ve seen, and with this weekly series, we’ll highlight some interesting Facebook Lives from the past week.

Here are 10 standout live videos:

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Live