Asia Pacific News Literacy Group identifies first round of projects to fund under Facebook Journalism Project

By Campbell Brown, Head of News Partnerships

This week I was honored to join the first meeting of the Asia Pacific News Literacy Group, a part of the Facebook Journalism Project. The group brought together 40 experts from the Asia Pacific’s newsrooms, publishers, education institutions and third-party organizations to discuss and identify initiatives that will help people be more discerning consumers, creators and sharers of media.

The Asia Pacific is home to world’s largest mobile and internet population, and yet has some of the most connected and least connected consumers in the world. As a platform, Facebook wants people to have meaningful conversations, to be informed and to be connected to each other. We care a great deal about creating a healthy news ecosystem and supporting quality journalism, and we know that there is more to do on and off our platform.
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The Comey Testimony: How Publishers Used Video To Cover the Event + Engage Audiences

By Daniel Danker, Director of Product, and Jason White, News Partnerships, Facebook

On June 8, tens of millions of people turned to Facebook to watch and discuss former FBI Director James Comey’s testimony before the Senate Intelligence Committee. From broadcasts of the live hearing to recap videos, publishers used video to communicate the moments of the day with audiences in a range of engaging ways. Videos related to the testimony had nearly 8 million comments, reactions, and shares. Those videos received 89 million views by the end of the day.
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The Live Blog: June 14, 2017

Since rolling out Facebook Live, we’ve seen people and publishers around the world seize the opportunity to share their experiences as they happen, especially during key cultural moments. We’ve been inspired by the creativity we’ve seen, and with this weekly series, we’ll highlight some interesting Facebook Lives from the past week.

Here are 10 standout live videos:

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Spotlight on Local News: June 12, 2017

Local news publishers across the country use Facebook to deepen their relationships with readers by sharing the stories that matter most to their community. This month, we used CrowdTangle’s newest feature that lets you rank Facebook posts by all six reactions — love, like, sad, haha, wow, sad, and angry. Below, we highlighted some of the month’s high-performing videos across each reaction.

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How The Times-Picayune Became a Digital-First Newsroom and Uses Facebook to Break News

By Josh Mabry, News Partnerships

In 2012, The Times-Picayune, New Orleans’ oldest and largest daily newspaper, made a strategic shift to become digital first. This meant restructuring the newsroom, changing workflows, and thinking about how to tell stories directly on Facebook. With the extensive reach of NOLA.com, the digital home of the paper, they are now the largest media company in Louisiana.

Publishers have asked us how organizations like NOLA.com made that shift and incorporated social storytelling into their newsroom. So we talked to Carolyn Fox, managing editor of news for The Times-Picayune and senior director of content at NOLA.com, and Mark Lorando, editor of The Times-Picayune and VP of content for NOLA.com. They took us through an example of how a single story grew from a Facebook Live to the front page of the next day’s newspaper, as well as their tactical strategy for becoming digital-first.

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Expanding Monetization Opportunities on Instant Articles

By Harshit Agarwal, Product Manager

A few months ago, as part of the Facebook Journalism Project, we began testing ad units in the related articles section at the bottom of Instant Articles. Today, we’re excited to announce that we are opening the test to all publishers on Instant Articles. We’re encouraged by the incremental increase that publishers have seen in average revenue per 1,000 page views (RPM) since the test began, and are looking for feedback from a wider set of publishers as we iterate on the experience. Publishers interested in implementing these ad units can find the technical details in our developer documentation.

 

Publishers have told us that ads in related articles are an important monetization driver on the mobile web. This test introduces a similarly placed native ad unit in Instant Articles that shows readers relevant and high quality ads from Facebook advertisers. We look forward to learning how these units work for people, publishers and advertisers.

As always, our goal with ads in Instant Articles is to maintain the best reading experience for people, while driving revenue for publishers and performance for advertisers. We know that Instant Articles provide a better, faster reading experience for people on Facebook, which we’ve seen drive a significant boost of traffic for publishers. In aggregate, Instant Articles delivers between 20 – 50% more traffic, compared to mobile web content.

On top of this boost in traffic, we are investing heavily in new features to help publishers build deeper relationships with their audience through call-to-action units and increase ads monetization, with recent enhancements like adding flexibility in ad placements and enabling new types of Facebook ads. Those efforts are paying off. Instant Articles now pays out more than $1 million per day to publishers via Facebook Audience Network. In the last 6 months alone, RPM, or revenue per 1,000 page views, that publishers see from Facebook Audience Network in Instant Articles has increased by over 50%.

Publishers have responded to these improvements in traffic and monetization. We now have over 10,000 publishers around the world using Instant Articles, growing over 25% in the last six months alone. More than a third of all clicks to articles on Facebook are now to Instant Articles.

We’re encouraged by this progress, and are continuing to invest to address a variety of publishers’ business models. We look forward to collaborating with our partners to explore areas for further development.

While we continue monitoring the impact of ad units in the recirculation section, there are other features publishers should leverage to generate as much value as possible from Instant Articles. Check to see if the following tools are already implemented in your articles:

  1. Use our Automatic Ads Placement feature to optimize the number and placements of ads on each page.
  2. Bring your direct sold campaigns to Instant Articles using your existing ad technology and flexible ad sizes.
  3. Build Call-to-Action Units with our self-serve tools to drive newsletter sign-ups and Page likes.

You can explore some of the case studies we ran for examples of how partners have seen success with these features.

News

The Live Blog: June 6, 2017

Since rolling out Facebook Live, we’ve seen people and publishers around the world seize the opportunity to share their experiences as they happen, especially during key cultural moments. We’ve been inspired by the creativity we’ve seen, and with this weekly series, we’ll highlight some interesting Facebook Lives from the past week.

Here are 10 standout live videos:

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Live

Enabling Closed Captions on Facebook Live Broadcasts

By Supratik Lahiri, Product Manager

Today we announced that we now support the display of closed captions on Facebook Live broadcasts — a milestone in making video on Facebook accessible to all members of the community.

More video is being shared and watched on Facebook than ever before, and Live video has become one of the most engaging forms of content on Facebook. Over the past year, daily watch time for Facebook Live broadcasts has grown by more than 4x, and 1 in 5 Facebook videos is a Live broadcast.

With this update, publishers using the Live API can now add CEA-608 standard closed captions to Facebook Live broadcasts, opening up those videos to audiences who are deaf or hard of hearing. People who have their captioning settings turned on will then automatically see closed captions on Live broadcasts on mobile and desktop whenever they’re available.

Publishers who don’t create their own live closed captions via a CEA-608 data stream can work with third-party captioning companies to generate and insert real-time closed captions into their Facebook Live broadcasts. We’ve been developing and testing this capability at events like this year’s F8, in partnership with captioning services provider Ai-Media. We’re excited to allow publishers of all kinds to reach a broader audience with closed captions in Facebook Live

For information on how to add closed captions to Facebook Live broadcasts, click here.

Live

Brut Shares How They Went From 0 to 80 Million Monthly Video Views In Just Six Months

Brut, a six-month-old French digital video publisher, is already surpassing the country’s biggest news outlets in terms of social engagement, particularly amongst millennials. The company is small, only 12-15 people, the fanciest camera they have is an iPhone 7, and it’s CEO, Guillaume Lacroix, can’t remember if Brut has a homepage or not. It does but it’s sparse — populated only with links to social accounts. That’s because the company publishes all its original videos on social media and nowhere else.

Brut is approaching half a million followers and earned more than 80 million video views in May. They were first to go live from Les Champs-Elysées in the aftermath of a terror attack, and got 6.5 million views. Brut’s averages 430,000 views for each video. “We wanted to create something that you can’t see on TV,” Lacroix says. “Facebook gives us the opportunity to start from nowhere, from scratch, and to create some of the most powerful digital media in France right now.”

Lacroix takes us through how Brut has approached using video on Facebook to become a major voice during the French elections.

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The Live Blog: May 30, 2017

Since rolling out Facebook Live, we’ve seen people and publishers around the world seize the opportunity to share their experiences as they happen, especially during key cultural moments. We’ve been inspired by the creativity we’ve seen, and with this weekly series, we’ll highlight some interesting Facebook Lives from the past week.

Here are 10 standout live videos:

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Live