Improvements to Video Metrics in Page Insights

By Anaid Gomez-Ortigoza, Product Manager and Mathumathi Velusamy, Software Engineer

Today we will begin rolling out a number of improvements to video metrics in Page Insights, based on feedback from our publisher partners. Here’s what’s happening:

  • Adding aggregate minutes viewed
  • Simplifying aggregate video views
  • Making it easier to analyze metrics across a date range
  • Enabling comparisons between current video metrics and historical benchmarks
  • Making it possible to sort top videos by minutes viewed or views

We hope these updates will improve the experience for publishers viewing their video metrics in Page Insights. More details on today’s changes are included below.



Introducing the Facebook for Journalists Certificate

By Jennifer Jenkins and Áine Kerr, Journalism Partnerships

As part of the Facebook Journalism Project, we are committed to improving our training and tools for journalists. Today, we are launching the Facebook for Journalists Certificate, a three-course curriculum designed by the Poynter Institute and Facebook. With these free online courses, Facebook and Poynter seek to make it easier for journalists to utilize Facebook and Instagram in their daily work — from newsgathering to storytelling to engaging with their followers.



Launching Call-to-Action Units for Instant Articles

By Josh Roberts, Product Manager

As part of the Facebook Journalism Project, we’ve been in ongoing conversations with a number of publishers about opportunities to extend the business value of Instant Articles. Across the board, publishers want to have more direct lines of communication with their readers and drive the conversions that matter to their business.

Given that feedback, we’ve worked closely with partners to create and test Page Like and Email Sign-Up call-to-action units, prompts for readers to like a publisher’s page or sign up for an email newsletter from within an Instant Article. Since the beginning of the year, we have on-boarded over 100 publishers globally into the call-to-action beta program.

We’re excited to announce that next week we’ll be rolling out these call-to-action units to all publishers on Instant Articles. Publishers will be able to set these up through a simple, self-serve creation flow, and access insights on the performance of their call-to-action units.



Working to Stop Misinformation and False News

By Adam Mosseri, VP, News Feed

We know people want to see accurate information on Facebook – and so do we.

False news is harmful to our community, it makes the world less informed, and it erodes trust. It’s not a new phenomenon, and all of us — tech companies, media companies, newsrooms, teachers — have a responsibility to do our part in addressing it. At Facebook, we’re working to fight the spread of false news in three key areas:

  • disrupting economic incentives because most false news is financially motivated;
  • building new products to curb the spread of false news; and
  • helping people make more informed decisions when they encounter false news.



A New Educational Tool Against Misinformation

By Adam Mosseri, VP, News Feed

We know people want to see accurate information on Facebook – and so do we. False news and hoaxes are harmful to our community and make the world less informed. All of us have a responsibility to curb the spread of false news.

At Facebook we have been focusing on three key areas:

  • disrupting economic incentives, because most false news is financially motivated;
  • building new products to curb the spread of false news and improve information diversity; and
  • helping people make more informed decisions when they encounter false news.

As part of our ongoing efforts, we’ve worked in consultation with First Draft, a non-profit dedicated to improving skills and standards in the reporting and sharing of information online, to roll out an educational tool to help people spot false news. We’re featuring this tool at the top of News Feed for a few days to people on Facebook in 14 countries.



The Live Blog: April 4, 2017

Since rolling out Facebook Live, we’ve seen people and publishers around the world seize the opportunity to share their experiences as they happen, especially during key cultural moments. We’ve been inspired by the creativity we’ve seen, and with this weekly series, we’ll highlight some interesting Facebook Lives from the past week.

Here are 10 standout live videos:



Introducing the News Integrity Initiative

By Campbell Brown, Head of News Partnerships 

We’re excited to announce we are helping to found and fund the News Integrity Initiative, a diverse new network of partners who will work together to focus on news literacy. The initiative will address the problems of misinformation, disinformation and the opportunities the internet provides to inform the public conversation in new ways. The News Integrity Initiative will be led by and housed out of the CUNY Graduate School of Journalism and the Tow-Knight Center for Entrepreneurial Journalism. We’re in good company with over 25 funders and participants, including the Craig Newmark Philanthropic Fund, the Ford Foundation, the Democracy Fund, the John S. and James L. Knight Foundation, the Tow Foundation, AppNexus, Mozilla and Betaworks. Learn more about the initiative and our involvement on CUNY’s website.


Bringing Branded Content to More Pages

Last year we updated our branded content policy to enable verified Pages and Profiles to publish branded content on Facebook. There are now thousands of creators and publishers sharing branded content on Facebook every month.

Today we’re announcing three updates for branded content that are a direct result of feedback we’ve been gathering from our partners:

  • Enabling more Pages to share branded content on Facebook
  • Updating the branded content tag
  • Simplifying our policy and enforcement guidelines



Fundraising with Facebook Live

Since 2016, people have used our charitable giving products to raise millions of dollars to support nonprofits. This has led us to build more products to make it even easier for people to take action for the causes they support. Today, we are expanding our charitable giving tools to introduce a new way to raise money for nonprofits through Facebook Live, and we are launching personal fundraisers.

Donate button in Facebook Live has launched on iOS for verified Pages. This feature will be gradually rolling out to admins of verified Pages in the US. This gives public figures, brands, businesses, and organizations new ways to fundraise on Facebook for the nonprofits they support. Read on for details.

Personal fundraisers will enable people to raise money for themselves, a friend or someone or something not on Facebook (e.g. a pet). Learn more in our newsroom.



Bringing Live 360 to everyone

By Chetan Gupta, Product Manager and Abesh Thakur, Product Manager

Since launching Live 360 in December, we’ve seen the authenticity of Facebook Live and the immersive nature of 360 media come together to transport people into moments and experiences—right as they happen. Today we’re excited to make Live 360 available globally to all Profiles and Pages. Now, anyone with a 360 camera can go live in 360 degrees on Facebook.

Compatible Cameras

To create a seamless experience, we’re integrating with several leading 360 cameras to make going live on Facebook easy, reliable, and fun.

Going live on Facebook with a 360 camera takes a few simple steps: log in to Facebook, set post privacy and write a description and then once live, see comments and reactions — all directly from the camera interface. Compatible cameras currently include the Samsung Gear 360 (2017), Giroptic IO, Insta360, and ALLie Camera, as well as more professional options like the Z CAM S1 and Nokia Ozo. We’ll continue to work with other manufacturers to integrate additional cameras.

Live 360 Compatible Cameras ALL

L-R: Samsung Gear 360 (2017), Giroptic IO, Insta360 Air, ALLie Camera, Z CAM S1, Nokia OZO